Ofcom is the UK regulator that’s supposed to maintain media in test, together with the web and cellular. This, as you may agree, is a tall order. Ofcom’s document is considerably blended.
Reasonably than concentrating on what really issues folks, it’s at the moment finishing up a evaluate into the quantity of adverts public service broadcasters (ITV, Channels 4 and 5) can present in any hour.
It desires to extend this to the degrees loved by private service channels, those which are, kind of, unwatchable as a result of there are such a lot of bloody adverts. This is able to imply, say some, two hours extra of adverts per day on the massive channels.
This regardless of Ofcom’s “analysis” (unspecified) saying that viewers hate the concept. Fairly why Ofcom must analysis this apparent reality solely it is aware of.
Is it Ofcom’s obligation to earn more money for ITV, Channels 4 and 5? Really the alternative would in all probability occur – viewers would flip away. Higher programmes result in greater audiences and extra income and these channels are fairly adequately funded.
Was wanting ahead final yr to ITV’s dramatisation of the good Len Deighton’s The Ipcress File. But it surely was unwatchable as there have been so many adverts.
Ofcom’s CEO is Dame Melanie Dawes, a profession civil servant. Chairman is broadcast veteran Michael Grade. Dawes’ predecessor was one other Dame, Sharon White, now making a proper mess of the John Lewis Partnership. Apparently one in all her first strikes at JL was to discover a merger with Marks & Spencer – gulp.
Can we have now somebody regular who watches TV in cost please?
