Consultancy MediaSense is launching a DE&I (Variety, Fairness & Inclusion) audit programme for advertisers. Sanofi is among the early adopters.
The audit programme, which aligns intently with the World Federation of Advertisers’ (WFA) accountable media framework, will establish key areas within the digital media provide chain the place advertisers can enhance variety.
DE&I measurement historically focuses on media supply, making certain a chosen share of funding reaches media house owners from numerous backgrounds. MediaSense’s DE&I audit programme will consider the whole media ecosystem, from planning and viewers focusing on, via to knowledge, know-how, and all companions inside the digital provide chain.
MediaSense director & follow lead Dan Brown says: “One of many important challenges going through manufacturers in 2022 and past is the best way to enhance variety with out negatively impacting effectiveness. By conducting a diagnostic analysis of DE&I, we will establish alternatives to enhance variety while defending the standard and effectivity of media funding.”
Sanofi world head of media, digital & strategic planning Prasad Ghag says: “DE&I is a key pillar of our Accountable Media framework (alongside sustainability and model security). We’re partnering with MediaSense to raised perceive how efficient we’re on this space and create each a benchmark and framework for enchancment.”
