New analysis from meals, well being, and wellness PR agency Pollock Communications and vitamin information and traits publication As we speak’s Dietitian reveals insights from vitamin specialists on what they consider customers will worth in 2023, their prime issues when grocery buying, and their prime ten superfood predictions.
In 2022, we noticed meals, well being and wellness traits come out and in of fashion quicker than ever, due to TikTok microtrends like balsamic vinegar soda, cloud bread and butter boards. However after years of conserving immune well being and luxury top-of-mind through the COVID-19 pandemic, customers are again to prioritizing affordability and comfort when purchasing for meals, in keeping with the annual What’s Trending in Vitamin survey of registered dietitian nutritionists (RDNs) from the company and information outlet.
Worth & affordability beat immune assist and luxury
The COVID-19 pandemic ushered in a deal with “meals as drugs,” with customers purchasing for meals that assist immunity and supply consolation. However as customers navigate the cost-of-living disaster, RDNs predict that affordability will probably be a better precedence than immunity for the primary time because the onset of the pandemic. With increased prices of groceries prime of thoughts, customers will probably be searching for useful, value-based meals that assist their immunity and intestine well being.
RDNs predict the highest buy drivers in 2023 will probably be meals and drinks that:
- Are reasonably priced and value-based (70.4 p.c)
- Are simply accessible and handy (59.1 p.c)
- Help immunity (57.6 p.c)
Prime 10 superfoods for 2023
Superfoods are right here to remain, and for the primary time in 11 years of the survey, your entire prime ten superfoods record matches right into a plant-based food regimen. Listed below are the highest ten superfoods RDNs predict customers will search out in 2023:
- Fermented meals, reminiscent of yogurt, kimchi, kombucha tea and pickled greens
- Seeds, reminiscent of chia and hemp
- Blueberries
- Avocados
- Nuts, together with pistachios, almonds and walnuts
- Leafy greens, reminiscent of spinach
- Aquatic greens, reminiscent of algae, seaweed and sea moss
- Inexperienced tea
- Historical grains
- Non-dairy milks
Plant-based consuming continues to rise in reputation, with RDNs ranking it because the third hottest food regimen pattern after intermittent fasting and keto diets. Nonetheless, regardless of the recognition of plant-based diets, just one p.c of surveyed RDNs reported that they’d advocate extremely processed meat alternate options.
Snacking isn’t slowing down
RDNs predict that, regardless of loosened COVID-19 restrictions, customers are nonetheless snacking as a lot as they had been over the past two years—with boredom (71.8 p.c), consolation (71.8 p.c) and dealing from house (67 p.c) being the highest 3 the explanation why.
“Customers are extra conscious than ever of the advantages meals can present for intestine well being and immune perform. As customers face increased prices on the grocery retailer, they’ll be searching for reasonably priced meals and snacks that also present priceless well being advantages,” stated Louise Pollock, president of Pollock Communications, in a information launch. “Our survey findings mirror how client behaviors are shifting as COVID-19 restrictions loosen, distant work stays and inflation rises—from prioritizing reasonably priced meals to continued curiosity in snacking.”
Deceptive advertising & vitamin misinformation
Meals and wellness content material on-line could make vitamin complicated for customers as a result of it’s usually deceptive. Whereas the vast majority of RDNs agree that buyers look to social media platforms for vitamin data, additionally they consider that these platforms are rife with vitamin misinformation, particularly citing Fb, Instagram and TikTok as the highest sources, and social media influencers being the class main the cost for delivering misinformation.
“Social media influencers are speaking about wellness and vitamin at charges by no means seen earlier than, however folks battle to distinguish between credible data and myths. This solely helps the necessity to amplify credible sources of vitamin data, like registered dietitian nutritionists,” stated Mara Honicker, writer of As we speak’s Dietitian, within the launch. “With the survey in its eleventh 12 months, we’re excited to proceed to share insights from these specialists in meals and vitamin, at a time the place the worth of meals is topic to extra scrutiny.”
757 registered dietitian nutritionists responded to the survey for this analysis.
