Greater than half of ladies really feel their ache is ignored or dismissed as a consequence of their gender, and Reckitt’s Nurofen is on a mission to set this proper.
This second section of McCann’s “see my ache” marketing campaign options girls speaking about their experiences with ache introduced on by situations together with endometriosis, fibromyalgia, and osteoarthritis. Every story comes with an imitation medication product known as issues like “It’s all in your head” and “Perhaps you’re harassed.”
Nuria Antoja, advertising and marketing director at Nurofen, mentioned: “The second section shines a lightweight on the issues girls face when in search of therapy. Together with supporting these girls via our consciousness marketing campaign, we’ve got made plenty of short- and long-term commitments in analysis and coaching for pharmacists and pharmacy groups.”
Ruth Boulter, artistic director at McCann London, mentioned: “Behind this marketing campaign are hundreds of conversations with the 1 in 6 girls who expertise extreme ache each single day. This marketing campaign serves as a platform for his or her lived experiences, acknowledgement for the occasions their ache has been dismissed, and validation that they deserve assist and assist.”
The place AMV and Libresse conceptualised girls’s ache with the much-lauded “Womb tales” marketing campaign, McCann takes a extra direct method, together with some onerous info: girls are 50% extra more likely to be misdiagnosed after they have a coronary heart assault.
MAA artistic scale: 6
