M&C Saatchi fairly specialises in official-sounding our bodies and it’s gained one other tongue-twister, The Worldwide English Language Testing System (IELTS.) IELTS, which works with The British Council and Cambridge College, claims to be the main standardised check of English language proficiency for non-native English language audio system.
M&C Saatchi will now act as IELTS’ central advertising and marketing staff and company companion, working to develop a brand new international model platform, communications technique, media technique and artistic marketing campaign to relaunch the IELTS model.
IELTS international model director Paris Arnold says: “My colleagues and I are extraordinarily excited to be working with the staff at M&C Saatchi. The company brings strategic excellence, excellent staff work, efficient creativity, and an actual sense of partnership. I’m assured we’ll create good work collectively that conjures up our audiences and helps our industrial and charitable ambitions.”
M&C managing companion Mary Harris says: “IELTS is an unimaginable and complicated organisation. It’s an honour to have the chance to companion with co-owners the British Council; IDP IELTS; and Cambridge College Press & Evaluation to indicate the significant distinction IELTS makes to the lives of test-takers, enabling them to exit into the world as assured international residents.
“We’re trying ahead to working collectively to take the model right into a extra emotive and highly effective course and assist it fulfil its big potential.”
