M&C Saatchi has received Science in Sport (SiS), which claims to be the world’s main endurance vitamin model, following a aggressive pitch.
M&C is charged with a making a platform which captures SiS’ heritage of working with the world’s finest athletes to interact with a broader newbie endurance market.
SiS is utilized by 320 elite groups globally together with INEOS Grenadiers, Elite Operating Group and Tottenham Hotspur. It performed an element in 74 medal wins on the 2020 Olympics.
SiS’s Stephen Moon says: “From the primary time we met with M&C Saatchi, it was clear they understood our enterprise and the challenges we face as a model. And extra importantly, they understood the extremely particular mindset of the endurance athlete, at each stage.
“We’re trying ahead to a long-lasting strategic and inventive partnership with them as we search to convey our spectacular heritage to life.”
