No matter its different travails, with rebellious shareholders and the like, M&C Saatchi stays firmly within the driving seat because the UK authorities’s favorite company. It’s now added the Nationwide Grid, which provides the plumbing for the nation’s vitality, to a bulging portfolio.
The Nationwide Grid is embarking on what it calls ‘Nice Grid Improve,’ a £60bn scheme in quest of that elusive web zero emissions purpose. This includes shifting renewable vitality created at sea throughout the mainland grid.
Nationwide Grid group director of company communications and model Molly Neal says: “Our imaginative and prescient is a clear, truthful and inexpensive vitality future for the UK. The ‘Nice Grid Improve’ will play a serious half in delivering this. We’re delighted to be working with M&C Saatchi to ship the marketing campaign that brings to the life the advantages and criticality of this infrastructure.”
Tom Firth, CEO of sustainability specialist M&C Saatchi Life, says: “We’re completely thrilled to be working with Nationwide Grid. The infrastructure they’re constructing will ship a extra sustainable lifestyle for us all. This has by no means been a extra pressing and essential process. So, by way of working with manufacturers which are main the inexperienced vitality transition, it doesn’t get any higher or larger.”
