Mark Cuban Simply Defined Why Gen Z Are Nonetheless Utilizing Fb

I’ve usually questioned if we’re all incorrect about Fb.

I don’t imply the half the place we query the information safety practices, since we’re undoubtedly proper about that. Or after we query a enterprise mannequin that hinges on displaying us advertisements versus making a extremely compelling product.

The water-cooler conversations about who makes use of the platform are sometimes incorrect. We wish to assume Gen Z and different age teams have moved on to TikTok, Snapchat, and YouTube. I’ve heard from readers and even colleagues who say Fb is a dinosaur.

Lots of the studies I’ve seen concerning the person demographics on Fb inform a unique story. One report from final summer season suggests that every one age teams use Fb about the identical quantity. Globally, the age distribution tends to lean youthful, dominated by those that are about 18-24 years outdated. What we may be seeing is that older age teams have adopted Fb over different apps as a popular platform, whilst younger adults hold utilizing it.

After which there’s this fast, throwaway remark from Mark Cuban in a latest podcast. The entrepreneur and Shark Tank host talked about in passing how he was stunned what number of younger adults are utilizing Fb Teams. That’s a superb commentary, and one which matches up with not solely the stats above however my very own experiences with this age group.

Gen Z wish to accumulate information. A few of them are whip good, and they’re extraordinarily adept at utilizing their telephones. They view telephones as a portal into the unknown. Ask any query, or have interaction in a dialog with Gen Z, and they’re extra prone to search for the reply shortly on their telephones than these in different age teams. They’re fact seekers. In mentoring college students at a school, I discovered they had been far much less prone to settle for one thing at face worth or to comply with a hunch or an assumption, which doesn’t make sense when you possibly can Google it.

Fb Teams suits proper into that very same thought course of. When you possibly can’t discover the reply on Google, it is sensible to ask an actual human as an alternative, particularly when you could have a subject that isn’t precisely nicely formulated or lacks some context.

Whereas Gen Z may not be posting or checking their information feed as usually, they do talk in Teams virtually like a continuing chat session. Additionally they know that Teams members obtain a notification when there’s a brand new query. Gen Z wish to see outcomes and don’t wish to wait round for solutions. They use Teams as a result of they know they are going to possible discover a solution to one thing shortly.

Cuban went on to reward the Gen Z technology for a associated motive, one which can be shocking. Younger adults are inclined to analysis and analyze issues to a better diploma than older generations. Anybody aged 25 or youthful grew up with easy accessibility to the Web and social media. They know the right way to ask questions on Google, they usually use chat boards like Fb Teams to assist with homework, life questions, job conflicts, and every part else. Cuban even referred to as them “the best technology” for that motive. They don’t wish to assume something.

Curiously, most individuals I do know within the Gen Z age group don’t wish to admit they use Fb. Cuban nailed it, although. They use Fb, simply in a really completely different method from the remainder of us.