As retail and media converge, a saturated promoting area is rising the place retailers and companies are onerous at work attempting to achieve an edge, constructing partnerships that give entrepreneurs one of the best entry to data-driven, efficient viewers focusing on.
Wealthy Lehrfeld, senior vice chairman and basic supervisor of WalmartConnect, Megan Pagliuca, chief activation officer at Omnicom, and Amy Lanzi, chief working officer of Publicis Commerce, sat down throughout Adweek’s NexTech Summit to debate how companies and retail media networks are evolving their partnerships to assist each drive progress, improve product capabilities and keep aggressive on this accelerated market.
