Any firm can launch packages and blast out advertising and social media messages for February’s Black Historical past Month—in addition to Delight Month, Hispanic Heritage Month or different related intervals of DEI recognition. But when the model isn’t creating change inside its workforce, insurance policies, buyer interplay or general tradition, it’s “writing a fiction story,” in keeping with Jeff Johnson, the CEO of JIJ Impression, which companions with Fortune 500 corporations on inclusion and fairness points.
Johnson now works with American Airways, which, after the homicide of George Floyd by Minneapolis police in 2020, sought to create a extra inclusive setting for its staff, passengers and goal customers.
