Alessandro Rizzo is in command of development and acquisition for PhotoRoom, a profitable photo-editing app. He shares his expertise with Consumer Acquisition, and what are the specificities of doing UA for a photograph app.
Beneath is the transcript of the video above.
I’m Alessandro, I’m 27 and I stay in Italy. And now I work at PhotoRoom which is, I might say, a graphic design, photograph enhancing software program which lets people who perhaps don’t have expertise or time within the enhancing discipline create nice pictures with a course of that could be very intuitive and fairly quick.
What’s step one you’re taking when launching a UA technique?
It is determined by what the purpose is, if I simply need profitability then in all probability I simply take a look at metrics I’ve, if I’ve any, and attempt to perceive “okay that is how folks behave, that is how a lot they’re keen to pay for the product” so I’ll attempt to create a method, a marketing campaign, creatives that may purpose to hit these targets. Probably understanding, if we’ve got information, who’s doing these purchases.
As an alternative if I wish to simply be identified and produce the product on prime of charts, then in all probability I’ll care much less about optimizing profitability. I’ll simply wish to be seen in every single place so I’ll take a totally totally different technique, perhaps totally different channels as properly.
Are there some specificities when selling a photograph app like PhotoRoom?
You’re sponsoring a photograph enhancing app with images and movies so it’s type of meta, you have got lots of potentialities there, you’ll be able to create your personal advertisements with the product you’re sponsoring so it’s a really humorous state of affairs and I’ve seen fairly a number of folks really few corporations do this and I feel it really works very properly as a result of it actually reveals off what the product can do.
Usually I feel there’s not less than a few sorts of folks, so one is like professionals, who use it for work. Perhaps they’re influencers, perhaps they’re simply editors. And the opposite phase is a few folks utilizing it for enjoyable, for family and friends, and I feel they behave very in another way. I assume there’s understanding this idea of various audiences strongly totally different audiences and adapting.
What do you suppose are gonna be the following huge app advertising and marketing traits?
I feel that it’s already occurring, it’s going in the direction of one thing particularly on the inventive facet, very natural or very sincere which is a little bit of a distinction with what was the requirements earlier than. Like very shiny, a bit faux commercials. I feel it’s been occurring for a number of years now, I used to be noticing the opposite day I feel each single advert is made natural now and it’s one thing I actually take pleasure in, not as a result of I take pleasure in natural content material per se however simply because I feel it’s extra true and I feel it’s very attention-grabbing, it’s additionally extra various as a result of you have got extra creators.
And one other factor I’m curious to see is how SKAN 4.0 really adjustments the market. I don’t know if it’s gonna be seen within the sense of creatives or if it’s simply gonna be optimisation of concentrating on however I’m curious to see that.
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a inventive company specialised in app movies (video advertisements, app retailer movies, and so on.).
