Thursday, December 14, 2023
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Making a Firm We Love


A number of years in the past, we revealed a public beta of the HubSpot Tradition Code slide deck. This deck began out as an inside doc, and as an organization who values transparency, we determined to share it with the world.

Like HubSpot, the Tradition Code is a perpetual “work in progress,” so we’ll replace it periodically. Up to now, we have up to date it greater than 25 instances, and what you see beneath is our newest model. The presentation has been very nicely obtained, with greater than 5 million views to this point. (Thanks!)

HubSpot is rising. We have now about 73,400 prospects and greater than 3,800 workers within the firm now. We have now greater than $674 million in annual income. We’re grateful to our prospects and to the inbound neighborhood for the success we have had to this point.

Download Now: Free Company Culture Code Template

And we’re grateful to these of you who’ve hopped on for the experience. We thought it may very well be attention-grabbing and presumably even helpful to supply up this inside take a look at HubSpot and the folks behind it. What will we imagine? What makes us tick?

The HubSpot Tradition Code

The solutions to these questions (and extra!) are within the mega-slide-deck included above. The doc has advanced and expanded over a number of years into this newest model. We hope you prefer it and can share it.

HubSpot Tradition Code Highlights

  • Tradition is to recruiting as product is to advertising.  
  • Whether or not you prefer it or not, you are going to have a tradition. Why not make it one you’re keen on?
  • Clear up For The Buyer — not simply their happiness, but in addition their success.
  • Energy is now gained by sharing information, not hoarding it.
  • “Daylight is the most effective disinfectant.” -Louis Brandeis
  • HubSpot has a no-door coverage, the place everybody has entry to anybody within the firm.
  • You should not penalize the various for the errors of the few.
  • Outcomes ought to matter greater than when or the place they’re produced.
  • Affect ought to be unbiased of hierarchy.
  • Nice folks need path on the place they are going — not instructions on methods to get there.
  • “Higher a diamond with a flaw than a pebble with out.”
  • We might fairly be failing ceaselessly than by no means attempting.

We hope you discovered the deck helpful. If you would like to achieve out or present suggestions, you are able to do so within the feedback beneath.  Or, yow will discover me on twitter @dharmesh.



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