International unbiased Out of House media company Talon is rebranding with ‘Suppose Outdoors,’ emphasising its elevated world scale as the most important OOH unbiased media company worldwide.
Approaching its tenth yr, Talon works with world manufacturers together with Diageo, BBC, and McDonald’s and main media companies Omnicom, Havas, and Stagwell.
As a part of the rebrand, all current Talon manufacturers can be introduced collectively together with its artistic arm, Grand Visible, and Plexus – the most important unbiased world OOH planning and shopping for community masking 100 markets internationally – which is able to rebrand to Talon Worldwide.
The rebrand underlines OOH’s transformation from legacy medium to 1 that’s data-driven, artistic, and measurable.
Thus far this yr the corporate has added to its world presence with new workplaces in North America, Asia-Pacific and the Center East and secured new funding from Equistone Companions Europe for strategic acquisitions and extra technological innovation.
Chief gross sales and advertising officer Sarah Parkes says: “Talon has modified quite a bit within the final 9 years, from our humble beginnings as an unbiased challenger model within the UK OOH specialist market to the place we are actually – the biggest unbiased world OOH company with an ever-increasing worldwide footprint.
“We’ve invested in our individuals, in constructing market main proprietary expertise, and now we’ve got additional invested in our model. Re-booting our model look, really feel and tone of voice takes Talon’s distinctive power and spirit out into the world, and brings the Talon world household along with one voice.”
