Operating a profitable, secure enterprise shouldn’t be simple, however VCCP continues to do it with vitality and honesty, 12 months after 12 months. It’s about time that MAA singled them out as our Company of the 12 months. Different businesses to be shortlisted in a aggressive 12 months have been adam&eveDDB, Mom, New Business Arts and Saatchi & Saatchi.
The advantages of a secure senior administration crew shine out within the company’s new enterprise report, which is the envy of the business. VCCP gained one of many greatest pitches of 2002, warding off competitors from adam&eveDDB(a two-time MAA winner) for the newly-merged Virgin Media O2, and in doing so, the company demonstrated the power of its 20-year relationship with O2, one in every of its founding purchasers.
Different wins included Normal Mills’ Previous El Paso, Canine Belief and one of many UK’s least beloved manufacturers, Thames Water. VCCP isn’t afraid to tackle challenges, proven additionally in its lengthy relationship with easyJet and this 12 months’s relaunch of unloved parcel service Hermes as Evri.
This 12 months the inventive stepped up a notch too, with some memorable campaigns like Domino’s “Castaways” and Wickes “Open Up.” Better of all have been “Set them free with Dairylea” and Cadbury’s “Secret Santa,” each for Mondelez. Successful the IPA Effectiveness Grand Prix for Cadbury was one other signal that VCCP is on the prime of its recreation.
All the time pushing forwards, the company launched CX company Bernadette, and confirmed a wholesome scepticism concerning the much-hyped metaverse by launching “multiverse” company VCCP+ as an alternative.
Individuals-wise, VCCP nonetheless manages to make room for senior promotions, regardless of the steadiness on the prime. Darren Bailes moved from ECD to international CCO at the beginning of the 12 months, whereas Jonny Parker and Chris Birch shifted as much as joint ECDs. Equally, CSO Michael Lee moved as much as a bunch position, whereas Clare Hutchison took over as CSO of the London company.
Richard Nott, who was behind Engine’s “Lengthy Dwell the Prince” Cannes Grand Prix, joined as a inventive director. And, simply to make sure that the brand new enterprise momentum doesn’t let up, there have been two new senior appointments in that division.
Waiting for 2023, VCCP is in a last shootout in opposition to Leo Burnett to win the Nationwide Lottery account from new operator Allwyn, and appears set to face a battle to maintain long run shopper Nationwide following the appointment of a brand new advertising director. You wouldn’t wager in opposition to them.
