Most advertisers have fired their heavy Christmas armoury already and it’s not even December but – though probably there’s extra to come back.
It’s one other humorous previous Christmas in fact after years of Covid, though it’s nonetheless with us in some locations, notably China. This time it’s the power/value of residing disaster and the barbarous assaults by Russia on Ukraine that are making us all depressing.
Adland isn’t a very completely happy place with a spherical of redundancies sure to be introduced over the vacation interval when house owners assume no-one is trying.
So let’s have fun three nice advertisements, two of them with their bleak parts, which present that craft expertise and story telling are nonetheless alive and (pretty) properly.
John Lewis from adam&eve/DDB, Apple AirPods from TBWAMedia Arts Lab (director Juan Cabral) and Fondation Abbé Pierre. The awful ones are uplifting as a result of there’s considerable kindness and hope.
