in Advertisers, Businesses, Inventive, Information
14 hours in the past
This can be a cheat actually because it’s a mash-up of three shorter Christmas adverts for Sports activities Direct – created in-house it appears – however they’re humorous, totally different and, with a World Cup on the horizon, well timed. They’ve already garnered yards of mainstream protection.
Helped by the presence in two of them of the nice Eric Cantona, who’s practically nearly as good at adverts as he was at soccer.
The footballers all do their stuff – a second profession as a presenter clearly beckons Mason Mount – nevertheless it’s Cantona, even declining to cross the salt to Thierry Henry, who walks off with the ballon d’or.
Mike Ashley’s crew instructing established advertisers the way to do it – who’d’a thought it.
