On the outset of The Nice Despair in 1929, Betty Crocker inspired residence bakers to gather ‘field high’ clippings and mail them in to redeem reductions and rewards.
Simply earlier than the so-called “Regan Recession,” within the U.S., American Airways launched a first-of-a-kind frequent fliers factors program.
The present financial challenges won’t seem to be the suitable time to concentrate on cultivating long-term model loyalty. Nevertheless, taking a web page from the historical past books and providing prospects the worth and connection they search—whereas on the identical time accumulating information to focus on them with extra related presents—may very well be simply the ticket manufacturers have to see them by the downturn.
Prospects are hungry for it, too, and it’s not nearly value.
