LOVED01, John Legend’s Inclusive Private Care Line, Debuts on QVC

November 8, 2024

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QVC®, a world chief in dwell shoppable leisure, introduced the launch of award-winning singer-songwriter, entrepreneur and activist John Legend’s Loved01. The unisex skincare model centres on the wonder wants of black and brown pores and skin to create private care merchandise that actually profit all pores and skin varieties. An assortment of product units created solely for QVC is out there now on QVC.com and premiered on-air on November 2.

John Legend pictured with the Loved01 Face + Body Oil, now available on QVC. Image source: QVC/Loved01 — John Legend pictured with the Loved01 Face + Physique Oil now accessible on QVC Picture supply QVCLoved01

“Loved01 was based to handle the wonder wants of underserved shoppers who deserve entry to high-quality and accessible skincare,” mentioned Anna Baker, Vice President of Magnificence and GMM for QVC.

She added, “Every product within the assortment was thoughtfully formulated with best-in-class elements deliberately chosen to ship moisturisation and hydration for melanin-rich pores and skin whereas additionally addressing common skincare considerations. We have been impressed by John Legend’s dedication to rising inclusivity within the skincare trade, and we’re proud to assist broaden Loved01’s mission to democratise skincare by bringing our QVC clients efficient and nurturing magnificence merchandise for complexions of color.”

Loved01: The Love for Melanin-rich Pores and skin

Based by John Legend in February 2023, LOVED01 is a private care model that goals to empower well-being past magnificence by offering elevated, sensorial, unisex pores and skin and physique merchandise at an accessible worth level.

That includes a line of 10 pores and skin and physique care merchandise, LOVED01 presents focused skincare options made from considerate elements to ship actually efficient outcomes. LOVED01’s dermatologist-approved merchandise nourish, moisturise, and gently rebalance the pores and skin’s pH ranges, leaving customers feeling clear, refreshed, and exquisite.

The model is formulated in partnership with dermatologists and beauty chemists to include the wonder wants of black and brown pores and skin. Loved01’s purposeful line of dermatologist-tested formulation is crafted to nourish and moisturise.

Image source: QVC/Loved01 — Picture supply QVCLoved01

Loved01 prioritises moisturisation and hydration to attain beautiful-looking pores and skin. Created to supply actual outcomes whereas encouraging empowering well-being past magnificence, the skincare model helps everybody put their finest face ahead, guaranteeing that nobody is left behind within the pursuit of wholesome, radiant pores and skin.

Rooted in accessibility and ease, the model presents luxurious merchandise underneath USD 20, guaranteeing everybody can afford high-quality skincare.

Sharing the Reward of High quality Skincare with All

The QVC assortment consists of Loved01’s Every day Love four-piece Reward Set, three-piece Exfoliating Cleaning Wipes, a Signature Males’s three-piece Reward Set, a Nourishing Face and Physique Oil Duo and an Exfoliating Wash Duo.

Loved01 Daily Love 4-Piece Skincare Gift Set — Loved01 Every day Love 4 Piece Skincare Reward Set Picture supply QVC

“I’m excited to have the chance to share Loved01 with QVC’s group and introduce our merchandise and mission to a fair broader viewers,” says John Legend.” At Loved01, we consider everybody deserves love and care, and we try to assist individuals have fun and nourish their pores and skin. My hope is that the light however highly effective strategy we deliver will assist QVC clients see actual outcomes.”