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Louis Vuitton commemorates the twentieth anniversary of its game-changing partnership with Takashi Murakami, with a relaunch marketing campaign that includes Zendaya, a testomony to the enduring energy of this iconic collaboration.
Zendaya stars within the marketing campaign for Louis Vuitton’s revival of its groundbreaking partnership with Takashi Murakami, that includes an in depth re-edition of the unique assortment. The brand new provide actually lives as much as the time period “in depth,” encompassing over 200 items throughout classes like luggage, footwear, fragrances, and sun shades.
This re-edition exemplifies Louis Vuitton’s dedication to creativity, innovation, and craftsmanship, seamlessly mixing these values with Takashi Murakami’s vibrant and imaginative inventive world.
In the meantime, Zendaya is featured in a collection of “exuberant and audacious photos created by famend Dutch photographers, Inez and Vinoodh. The proper embodiment of the collaboration’s trendy power and inventive spirit, Zendaya wears items from the gathering, whereas playfully interacting with Takashi Murakami’s enjoyable and fantastical artworks created solely for the Louis Vuitton × Murakami re-edition – all framed inside a collection of epic and evocative cityscapes”.
In a vibrant and imaginative show, Murakami’s Superflat Backyard floral motifs and his whimsical Superflat and Superflat Panda characters infuse the marketing campaign with a way of playful power. These iconic parts jubilantly spring up in spectacular areas, becoming a member of Zendaya on a visible journey that takes her from hovering metropolis skylines to thrilling amusement park rides, historic bridges, and serene city parks. The playful spirit extends past the body itself, as Superflat Backyard flowers playfully spill out, and mischievous Superflat and Superflat Panda characters audaciously displace the opening letters of the famend Louis Vuitton brand, marking a groundbreaking second within the Home’s historical past.
Two brief movies accompany the gathering launch. The primary, a charming teaser, follows a classic flip telephone because it travels from Takashi Murakami’s hometown in Tokyo to New York. When Zendaya opens the telephone, the re-edition characters joyfully burst forth from the display screen.
The second brief movie is a vibrant and playful video showcasing Zendaya dancing and interacting with Superflat Backyard flowers, Superflat, and Superflat Panda characters in the identical charming areas featured within the print marketing campaign.
Zendaya embodies the playful spirit of the gathering, showcasing a spread of designs that completely complement her distinctive fashion. She effortlessly carries re-edited variations of iconic Louis Vuitton luggage, such because the All In BB, Speedy 25, OnTheGo, Keepall, and Capucines Mini. Finishing her appears to be like are playful “kittenish” Monogram Mules, elegant Bandeau silk scarves, and vibrant Louis Vuitton leather-based belts that add a contact of surprising coloration and character.
The primary part of the Louis Vuitton x Murakami re-edition assortment shall be obtainable worldwide from January 1st.
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