The metaverse might not be doing a lot for Mark Zuckerberg however French big L’Oreal appears pleased sufficient: launching a collection of new hair seems throughout a number of marketplaces in what it claims is a primary for the brand new medium.
Its new ‘Gravitas’ from L’Oreal Professionnel, developed with Wunderman Thompson, 3D artist Evan Rochette and stylist Charlie Le Mindu together with 5 new seems, is offered on Prepared Participant Me.
L’Oreal’s Anne Machet says: “We’re very excited to drop these leading edge hairstyles as that is one other milestone in our journey to crack the brand new codes of hair magnificence and supply limitless types of digital self-expression. Because the model chief, we’re in a singular place to raise the skilled trade, CGI artists and shoppers to carry extra worth and augmented experiences.”
Wunderman Thompson’s Justin Peyton says: “In our every day lives, all of us intention to precise our individuality via look and elegance, and this shall be no completely different within the digital and gaming worlds the place a era of persons are spending increasingly more of their time.
“It’s a privilege to work with pioneers like L’Oreal Professionnel and to assist them outline magnificence and elegance via hair, making self-expression throughout worlds accessible, and gravity defying.”
