Longrich has taken an uncommon path to market its pyramid scheme in Ghana.
Promoted regionally by means of PWG-GH, Longrich plans to carry a “Advertising Queen” magnificence pageant.
Longrich claims it expects over 200 females to enter its pageant. As per a “sponsored” December twentieth puff-piece on GhanaWeb;
The pageant goals to create public consciousness on community advertising alternatives which the youth can probe for wealth creation.
The contestants can be given community marketing-related challenges weekly to carry out, and the winners can be rewarded weekly, with the highest 10 finalists going into the grand finale TV actuality present.
The final word winner takes residence a Honda saloon automobile, whereas the opposite finalists get varied enterprise start-up packages.
Longrich is an MLM firm that purportedly operates as Jiansu Longliqi Bioscience in China.
BehindMLM reviewed Longrich in January 2021, figuring out the MLM alternative as a “traditional product-based pyramid scheme.”
Beneath this mannequin new recruits enroll and buy merchandise. Commissions are paid after they recruit others who do the identical.
Throughout the MLM alternative, nothing is marketed to or offered to retail clients.
Sarcastically, PWG-GH claims their pageant “requires the contestants to exhibit their intelligence in varied fields”.
I’m going to exit on a limb right here and counsel MLM due-diligence isn’t a kind of fields.
Ghana it appears can’t catch a break in the case of MLM scams. After years of immigration fraud, hostage recruitment kidnapping and human trafficking, the QNet pyramid scheme was solely not too long ago ordered to vacate Ghana.
Granted a recruitment marketing campaign dressed up as a magnificence pageant is preferable to what QNet obtained as much as, it’s nonetheless a disgrace to see Ghana’s youth being focused by scammers.
