Lloyds Financial institution has been telling us it’s “by your (our) aspect” to years now, with its herd of black horses.
This may be debated: Lloyds is infamous for its measly rates of interest on financial savings and, though it pays a beneficiant dividend, its shares resolutely refuse to maneuver a lot as so many have been issued when it was bailed out within the 2008 banking disaster (it purchased bust Halifax as a favour to Gordon Brown.)
So it’s about time for some actual “by your aspect.” which it’s trying to do with a brand new initiative – ‘Stronger thoughts, stronger enterprise’ – providing psychological well being counselling to stressed small enterprise homeowners. From adam&eveDDB with The Ninety-Niners, which purports to symbolize the 99% of us who don’t create model communications, and Zenith Media.
The marketing campaign consists of World with radio hosts speaking to enterprise homeowners who’ve benefited from the counselling.
Lloyds head of B2B advertising and marketing Dan Stewart says: “Psychological resilience has by no means been extra vital for small enterprise homeowners in opposition to in the present day’s difficult financial backdrop. ‘Stronger Minds, Stronger Enterprise’ goals to champion the advantages of excellent psychological well being while widening entry to help for patrons.”
Advantage signalling or an initiative which could make a distinction?
Jury’s out – let’s hope it’s the latter.
MAA artistic scale: 6.5.
