SAN FRANCISCO — LiveRamp (NYSE: RAMP) introduced the launch of a brand new associate resolution for AWS Clear Rooms by Amazon Net Providers (AWS). This resolution permits prospects to make use of LiveRamp’s transcoding and id decision capabilities inside AWS Clear Rooms, reinforcing LiveRamp’s dedication to assist companies enhance their buyer intelligence by way of extra correct and safe information collaboration.
“We’re delighted to deliver our mutual prospects the potential to extra securely collaborate with each other in AWS Clear Rooms to derive insights, ship extra customized buyer experiences, and extra successfully measure advertising outcomes leveraging LiveRamp’s market main id decision capabilities”
Final November, at AWS re:Invent 2022, AWS Clear Rooms was introduced as a brand new analytics service that helps corporations throughout industries and their companions simply and securely analyze and collaborate on their collective datasets—with out sharing or revealing underlying information. LiveRamp’s embedded transcoder and id decision options for AWS Clear Rooms launching in the present day permit manufacturers, businesses, and publishers to successfully join and enrich disparate first- and second-party information sources, enhancing their capability to construct, attain and convert excessive worth audiences throughout media channels.
“Help for AWS Clear Rooms offers prospects a strong strategy to simpler media measurement and planning, fueled by entry to new viewers insights from key companions. Our continued work with AWS permits LiveRamp’s person-based identifier for use as a key to attach information and drive extra impactful viewers modeling and planning for international purchasers, making certain they’ll lengthen the utility of information safely and securely,” mentioned Katrina Cho, Head of Cloud Partnerships, at LiveRamp.
LiveRamp’s foundational id options for AWS Clear Rooms present complementary options, together with id decision applied sciences that improve quantity and accuracy of connections between manufacturers and their media companions. LiveRamp’s id applied sciences in AWS Clear Rooms permit for sturdy, collaboration-specific identifiers that improve the accuracy of record-level analytics and reduce danger of client private identifiable data (PII) or brand-specific buyer IDs publicity.
“We’re delighted to deliver our mutual prospects the potential to extra securely collaborate with each other in AWS Clear Rooms to derive insights, ship extra customized buyer experiences, and extra successfully measure advertising outcomes leveraging LiveRamp’s market main id decision capabilities,” mentioned Adam Solomon, Head of Worldwide Knowledge Collaboration & Interoperability Options at AWS. “Our prospects are motivated to guard client information and enhance addressability and measurement throughout channels and touchpoints. We’re assured that LiveRamp’s breadth of adoption throughout the promoting business mixed with the massive group of AWS prospects and companions actively searching for to collaborate in AWS Clear Rooms will set the stage for a brand new and extra sturdy paradigm of interoperability.”
AWS Clear Rooms makes it simpler for patrons and their companions to research and collaborate on their collective datasets to get viewers insights, promoting measurement, and promoting attribution with out sharing or revealing underlying information with each other. With many corporations storing information on AWS, together with main manufacturers, media publishers and their collaborators, AWS Clear Rooms now makes it simpler for AWS prospects to work with one another without having to maneuver information out of AWS or load it into one other platform.
AWS Clear Rooms is a featured service for AWS for Promoting & Advertising and marketing, a complete set of purpose-built AWS providers, AWS options, and 150+ AWS Companion choices to assist prospects innovate sooner, function effectively, and interoperate collectively throughout 5 resolution areas: viewers & buyer information administration, privacy-enhanced information collaboration, advert intelligence & measurement, advert platforms, and digital buyer expertise. For extra data on AWS for Promoting & Advertising and marketing, go to https://aws.amazon.com/advertising-marketing.
LiveRamp is an AWS Clear Rooms launch associate. LiveRamp’s newest development in supporting AWS prospects is on the market in the present day in AWS Market. Clients can study extra about methods to use LiveRamp with AWS Clear Rooms instantly right here: https://partner-directory.liveramp.com/companions/aws.
About LiveRamp
LiveRamp is the information collaboration platform trusted by forward-looking international corporations to attach buyer information from wherever to in every single place. The category-defining pioneer with a long time of experience in online-offline id decision, LiveRamp is setting the brand new customary for a 360° buyer view within the trendy information stack by way of safe, privacy-first collaboration inside corporations, throughout corporations, and between corporations and their media and advertising companions to personalize and enhance the shopper journey. For extra data, go to www.liveramp.com.
Be taught extra about LiveRamp’s embedded id transcoding and id decision options on the AWS Market or attain us at [email protected] in the present day.
