Litmus provides an all-in-one e mail optimization platform with a collection of instruments and options designed to assist groups create efficient e mail campaigns that drive loyalty and enhance income. Via a sequence of simple-to-follow steps, the corporate’s e mail platform empowers groups — no matter their technical coding experience — to shortly and effectively create high-impact, error-free, on-brand high quality e mail campaigns.
Litmus Construct: Design Your Emails
With Litmus Construct, groups can lower improvement time in half. You will have a sturdy Code Editor to construct HTML emails from scratch or the Visible Editor, with its drag-and-drop modular constructing instruments. The Design Library means that you can create a design system and store-branded code modules and reusable templates in a single place so anybody can entry and use these property to get the best feel and appear in all future e mail campaigns.
The e-mail creation instruments additionally let you preview your messages in over 100 common e mail shoppers, and you may run a complete QA take a look at and loop in your group for his or her suggestions and approvals as properly. Furthermore, ESP Sync lets you sync your emails from Litmus together with your e mail service supplier (ESP). As soon as synced, any adjustments saved in Litmus mechanically replace in your ESP so everybody can entry probably the most up to date e mail model.
Litmus Personalize: Add Dynamic Content material To Your Emails
Entrepreneurs recognized e mail message personalization (42%) and triggered e mail campaigns (40%) as among the many simplest data-driven advertising and marketing personalization techniques. In actual fact, 9 in 10 entrepreneurs imagine personalization is crucial to their total enterprise technique. Seventy-six p.c of consumers anticipate extra customized consideration from entrepreneurs to develop intimate model relationships, and over 80% of shoppers willingly share knowledge so entrepreneurs can create and ship extra customized experiences. With inbox competitors at an all-time excessive, personalization is now not optionally available – however creating countless variations of each e mail is inefficient and impractical.
Litmus Personalize, powered by Kickdynamic, automates and scales e mail personalization utilizing dynamic content material automation to entry knowledge from CRMs, product feeds and different knowledge sources and generates infinite e mail variations from only one HTML tag. Paired with AI-driven product suggestions, Litmus Personalize makes it seamless to create customized 1:1 e mail campaigns.
Litmus Testing: Take a look at Your Emails
As entrepreneurs, the very last thing we would like is for present and potential clients to have poor e mail experiences and unsubscribe from our e mail lists. But when emails arrive with damaged hyperlinks or copy errors, it will possibly occur — and people errors injury your model popularity, too. E-mail testing empowers you to repair errors earlier than you ship with out including time to your workflow. In actual fact, Litmus clients have lower e mail testing and QA time by 50%.
You may preview campaigns in common e mail shoppers—together with Darkish Mode—from one spot. You obtain an automatic, complete QA take a look at of every thing checked by the pre-send automated Litmus Take a look at: accessibility, hyperlinks, photographs, monitoring, and extra. Litmus’ Spam Testing additionally runs over 25 spam filter exams, notifying you of points and offering actionable options so you will get forward of deliverability points.
Litmus Proof: Collaborate On Your Emails
The Litmus Proof software can streamline the evaluation and approval course of, enhancing cross-team collaboration and trimming the method by as much as two hours. This characteristic permits stakeholders to immediately edit and counsel adjustments to animated gifs, coded HTML drafts, e mail designs or picture information. It additionally tracks all variations of an e mail marketing campaign — together with feedback and approvals — to supply a single, full system of file.
You may assign particular reviewers, create designated teams, and share a folder of emails with anybody to help fast collaboration on complicated, dynamic, multi-email campaigns. And since Litmus integrates with Slack, stakeholders obtain on the spot notification when their enter is required, which retains the method transferring effectively.
Litmus E-mail Analytics: Analyze Your E-mail Advertising
Everybody likes numbers — particularly after they present a 43% elevated e mail ROI after utilizing Litmus E-mail Analytics. This software supplies entrepreneurs with data-informed insights to make choices on e mail design, segmentation, and personalization to extra successfully interact audiences, enhance conversions and drive higher outcomes.
Litmus E-mail Analytics mechanically filters emails impacted by privateness measures like Apple Mail Privateness Safety and shows subscriber engagement knowledge from dependable opens that entrepreneurs can use to determine and replicate profitable emails. The info it collects consists of figuring out which apps and units subscribers use most often, whether or not (and when) they use Darkish Mode, how lengthy they learn your e mail, and extra. Built-in Insights for Marketo, Oracle Eloqua, and Salesforce Advertising Cloud provide advertising and marketing groups an built-in view of their e mail marketing campaign’s efficiency — together with e mail efficiency indicators and advised follow-up actions — eliminating the necessity to analyze a number of knowledge sources or spend hours reviewing traits.
Litmus Integrations
E-mail isn’t an island, and its creation shouldn’t be handled as such. By integrating Litmus into your organization’s tech stack, you save time, scale back errors and obtain larger outcomes. In actual fact, Litmus’ expertise integrations can lower inefficiency and scale back testing time by 50%. It seamlessly integrates with code editors, e mail service suppliers, CRMs, and different advertising and marketing instruments to make sure groups’ talents to extend the variety of high-quality emails they ship, maximizing effectivity and ROI. For instance:
- Litmus’ Chrome Browser Extension – means that you can preview and take a look at HTML emails on to lower turnaround time and spot errors earlier than you click on ship.
- ESP Sync – enables you to sync emails to your e mail service supplier (ESP) as you construct in Litmus, protecting all stakeholders up-to-date in real-time. Simply import emails to Litmus for pre-send testing and evaluation with out the trouble and danger of manually copying and pasting code.
- Slack – Integrating Litmus with Slack generates computerized notifications when it’s time for a stakeholder to take motion, facilitating quicker turnaround instances and clear communication.
- Trello – Utilizing Litmus Energy-Up for Trello means that you can connect emails to your Trello playing cards, observe due dates and standing, and enhance collaboration.
- Storage – Importing HTML information from Dropbox, Google Drive, and OneDrive saves time, eliminates guide errors, and lets you shortly add code to construct, proofread and preview emails earlier than sending them.
Who can use Litmus?
Maybe a greater query is who isn’t match for Litmus options. From designers and builders to advertising and marketing leaders, over 700,000 professionals use Litmus to assist enhance conversions and ROI.
- Design and Growth Groups – Design groups don’t need — or want — to be hampered by damaged hyperlinks, slow-to-load photographs or formatting fails, however manually testing emails on every gadget and e mail shopper isn’t sensible. Litmus’ e mail advertising and marketing answer acts like one other stakeholder, giving full visibility into each hyperlink and structure. The platform identifies potential points and provides recommendations so groups can deal with constructing, coding, and testing new concepts and campaigns. Since you see adjustments in real-time, it’s quicker to check and repair points earlier than you ship.
- Entrepreneurs – If you’re juggling a number of advertising and marketing campaigns and must ship efficient, high-performing emails to hundreds (if not a whole lot of hundreds of individuals) shortly and effectively, you’ll be able to’t have a cumbersome e mail workflow. Litmus helps your group enhance e mail effectiveness by making e mail creation and personalization a breeze, automating time-consuming pre-send testing steps, streamlining the e-mail evaluation and approval course of, and gaining worthwhile insights to enhance future campaigns.
- Advertising Management – Figuring out which advertising and marketing methods and techniques drive enterprise outcomes and provide help to hit marketing-driven income targets is — at greatest — a problem. Litmus’ sturdy post-campaign analytics empower advertising and marketing leaders to extract the best info to make sure each marketing campaign generates the very best affect. Through the use of Litmus’ suite of highly effective e mail instruments, you:
- Set your advertising and marketing group up for achievement.
- Simply entry insights to enhance personalization and segmentation.
- Improve aggressive benefits by understanding what’s working, so you’ll be able to apply those self same methods throughout all advertising and marketing channels.
Consumers throughout all industries are in search of one thing past conventional touchpoints. They anticipate customized, correct, participating communications that empathize with, deal with, and provide options to resolve their ache factors.
To satisfy that expectation, advertising and marketing groups use Litmus, a greater, simpler answer for optimizing the complete e mail workflow. Litmus opens up the potential of your e mail advertising and marketing packages. From serving to simply remodel knowledge into 1:1, customized e mail experiences to e mail testing, collaboration, and detailed evaluation, you’ll be able to really feel assured that each e mail you ship has the ability to transform and drive enterprise outcomes.
