UPDATE: Yaccarino’s appointment as Twitter CEO was made official on Friday afternoon.
PREVIOUSLY: Hours earlier than Linda Yaccarino was named Twitter CEO, her time at NBCUniversal has formally ended.
The longtime advert gross sales chief—NBCUniversal’s chairman of world promoting and partnerships—has departed the corporate “efficient instantly,” NBCUniversal introduced Friday morning.
Mark Marshall, at present president, promoting gross sales and shopper partnerships, has been named interim chairman of NBCUniversal’s promoting and partnerships group. He’ll report back to Mark Lazarus, chairman, NBCUniversal Tv and Streaming.
Yaccarino’s departure—the morning after information broke that she was in talks to take over for Elon Musk as Twitter’s subsequent CEO—comes simply three days earlier than she was set to take the stage to steer NBCUniversal’s upfront week presentation Monday morning at Radio Metropolis Music Corridor. Hours later, Musk tweeted that Yaccarino will certainly be Twitter CEO, and “will focus totally on enterprise operations, whereas I give attention to product design & new expertise.”
It upends NBCU’s upfront plans, although Marshall was already set to steer negotiations, after Yaccarino restructured her advert gross sales workforce in January, giving Marshall an elevated position, following the exit of advert gross sales president Laura Molen.
“It has been an absolute honor to be a part of Comcast NBCUniversal and lead probably the most unbelievable workforce. We’ve remodeled our firm and all the business—and I’m so pleased with what we’ve completed collectively, and grateful to my colleagues and mentors, particularly [Comcast CEO] Brian Roberts, [Comcast president] Mike Cavanagh and all the NBCU management workforce,” mentioned Yaccarino in an announcement.
Cavanagh mentioned in an announcement: “We’re grateful for Linda Yaccarino’s management of NBCUniversal’s promoting gross sales enterprise, and for the revolutionary workforce and platform she has constructed. Linda has made numerous contributions to the corporate throughout her 12-year tenure, and we want her the most effective.”
There was nonetheless no official phrase about Yaccarino taking on as Twitter CEO. Earlier on Thursday, Musk—who purchased the social media platform final October and two months later vowed to step down as Twitter CEO when he discovered “somebody silly sufficient to take the job”—indicated that he had settled on a alternative.
