LimeLife by Alcone fails to reveal govt data on its web site.
A photograph of the co-founders is supplied with none extra data.
LimeLife by Alcone began off as Alcone in 1952. So the story goes;
Our family-owned firm was based in 1952, promoting stage make-up to starlets out of a small retailer in New York Metropolis.
We obtained to know a number of the high artists in theater and movie, bonding over our shared pleasure in our work.
In early 2013, Alcone launched its MLM division below the identify Alcone at House. In 2015 Alcone at House rebranded as LimeLight by Alcone.
Then in 2018, purportedly resulting from worldwide trademark points, LimeLight by Alcone rebranded to LimeLife by Alcone.
Whereas Alcone is a family-owned firm, the present house owners aren’t the unique house owners.
Alcone was conceived by pharmacist Alvin Cohen. In 2013 NewsTimes interviewed Michele Homosexual, cited as LimeLife by Alcone’s co-founder and co-CEO.
Her father, Vincent Mallardi, purchased Alcone Co. from a pharmacist in 1980, she stated.
“The earlier proprietor began it in 1950. Again then he had only a few cabinets at a pharmacy in Instances Sq. with cosmetics that he bought to point out women.”
Homosexual’s sister, former firm president, and brother, vice chairman, are presently rising the shopper base and increasing stock, she stated.
The opposite founder and co-CEO of LimeLife by Alcone is Madison Mallardi. I initially figured Madison was Michele Homosexual’s sister, however she’s truly her niece.
Michele Homosexual has a background in instructing previous to signing on as CEO of the household enterprise in 2011. Whereas Homosexual remains to be co-CEO of LimeLife by Alcone, she resigned as CEO of the Alcone Firm in 2016.
Madison Mallardi’s LinkedIn profile cites a short historical past in trend magazines between 2011 and 2014. In 2010 Mallardi signed on for “Advertising and Gross sales” at Alcone, which carried over into Alcone at House.
Each the Alcone Firm and LimeLife by Alcone are primarily based out of New York. The Alcone Firm continues to run a retail retailer in Lengthy Island.
Learn on for a full assessment of LimeLife by Alcone’s MLM alternative.
LimeLife by Alcone’s Merchandise
LimeLife by Alcone markets a variety of skincare, make-up and associated instruments merchandise.
There are too many merchandise to record right here individually however I’ll record the respective product classes beneath, together with LimeLife by Alcone’s “finest sellers”.
Pores and skin Care
- cleansers
- face masks
- moisturizers
- serums
- face oils
- solar care
- males’s
- tub
- hand & physique
Make-up
- priming & setting
- complexion
- eyes
- brows
- lips
- physique
Instruments
- equipment
- brushes & units
- sponges
- group
- lighted mirrors
- cleansers & removers
A full catalog of LimeLife by Alcone’s merchandise is accessible on their web site.
LimeLife by Alcone discuss with their merchandise as “skilled grade”. The corporate additionally claims its make-up is paraben and cruelty free.
A 2019 article from In-Cosmetics Join, spruiking LimeLife by Alcone’s Brazil launch, claims the corporate’s
merchandise are made in the USA and are freed from parabens, phthalates, and formaldehyde. The formulation are made with pure and vegan substances.
The corporate additionally bets on the sustainable bias, with pure uncooked supplies supplied by small producers, thus guaranteeing a good commerce cycle, from which everybody advantages.
The make-up packaging is reusable and recyclable, and the model is investing in lots of analysis to interchange the plastic packaging within the skincare merchandise line.
I couldn’t discover any manufacturing data on both The Alcone Firm’s or LimeLife by Alcone’s respective web sites.
LimeLife by Alcone’s Compensation Plan
LimeLife by Alcone don’t present compensation particulars to potential associates on their web site.
The next breakdown is from an official LimeLife by Alcone compensation doc, said to be correct till not less than February twenty eighth, 2023.
Whereas I don’t anticipate any main modifications after this date (pending a compensation overhaul), some figures might need modified barely for those who’re studying this after February twenty eighth.
Word that commissions and bonus quantity is ~60% of the retail worth of merchandise ordered and bought.
LimeLife by Alcone Affiliate Ranks
There are twelve affiliate ranks inside LimeLife by Alcone’s compensation plan.
Together with their respective qualification standards, they’re as follows:
- Magnificence Information – join as a LimeLife by Alcone affiliate
- Lead Magnificence Information – generate and keep $300 PV in month-to-month retail gross sales or your personal purchases
- Star Magnificence Information – keep $300 PV in month-to-month retail gross sales or your personal purchases, and generate and keep $600 GV and $100 PNV a month
- Senior Magnificence Information – keep $300 PV in month-to-month retail gross sales or your personal purchases, and generate and keep $900 GV and $100 PNV a month
- Director – generate and keep $600 PV in month-to-month retail gross sales or your personal purchases, and generate and keep $1200 GV a month
- Lead Director – keep $600 PV in month-to-month retail gross sales or your personal purchases, and generate and keep $600 GV a month
- Star Director – keep $600 PV in month-to-month retail gross sales or your personal purchases, and generate and keep $2500 GV a month
- Senior Director – keep $600 PV in month-to-month retail gross sales or your personal purchases, and generate and keep $5000 GV a month
- Govt Director – generate and keep $900 PV in month-to-month retail gross sales or your personal purchases, and generate and keep $10,000 GV a month
- Lead Govt Director – keep $900 PV in month-to-month retail gross sales or your personal purchases, and generate and keep $20,000 GV, or $15,000 GV with two Senior Administrators or increased in your downline
- Star Govt Director – keep $900 PV in month-to-month retail gross sales or your personal purchases, and generate and keep $40,000 GV, or $30,000 GV with three Senior Administrators or increased in your downline
- Senior Govt Director – keep $900 PV in month-to-month retail gross sales or your personal purchases, and generate and keep $80,000 GV, or $70,000 GV with 4 Senior Administrators or increased in your downline
PV stands for “Private Quantity”. LimeLife by Alcone caps PV from an affiliate’s personal account or a retail buyer account at 100 PV a month, no matter how a lot product is ordered that month.
PNV stands for “Private New Quantity”. PNV is gross sales quantity counted solely from new retail prospects referred every month.
GV stands for “Group Quantity”. Group Quantity is the sum complete of an affiliate’s PV and that of their complete downline.
Word that from Govt Director, not more than 40% of required GVis counted from anyone recruitment leg.
Retail Commissions
LimeLife by Alcone pays a fee on the sale of merchandise to retail prospects.
Retail fee charges are decided by rank:
- Magnificence Guides earn a 20% retail fee fee
- Lead Magnificence Guides to Administrators earn a 25% retail fee fee
- Lead Administrators and Star Administrators earn a 30% retail fee fee
- Senior Administrators to Lead Govt Administrators earn a 35% retail fee fee
- Star Govt Administrators and Senior Govt Administrators earn a 40% retail fee fee
Word a further 10% retail fee is paid on the primary order of recent retail prospects, or if an current retail buyer locations their first autoship order.
Residual Commissions
LimeLife by Alcone pays residual commissions by way of a unilevel compensation construction.
A unilevel compensation construction locations an affiliate on the high of a unilevel workforce, with each personally recruited affiliate positioned straight below them (stage 1):
If any stage 1 associates recruit new associates, they’re positioned on stage 2 of the unique affiliate’s unilevel workforce.
If any stage 2 associates recruit new associates, they’re positioned on stage 3 and so forth and so forth down a theoretical infinite variety of ranges.
Residual commissions are paid on gross sales quantity generated throughout the unilevel workforce.
LimeLife by Alcone determines what number of unilevel workforce ranges residual commissions are paid on primarily based on rank:
- Star Magnificence Guides and Senior Magnificence Guides earn 3% on stage 1 (personally recruited associates)
- Administrators and Lead Administrators earn 3% on ranges 1 and a couple of
- Star Administrators and Senior Administrators earn 3% on ranges 1 to three
- Govt Administrators and better earn 3% on ranges 1 to 4
Era Bonus
Lead Govt Administrators and better qualify for the Era Bonus.
LimeLife by Alcone defines a era inside the unilevel workforce when one other Lead Govt Director or increased is present in a recruitment leg.
This associates caps off the primary era for that leg, with the second era starting instantly after.
If a second Lead Govt Director or increased exists additional down the leg, they cap off the second era and the third begins instantly after.
If no such ranked affiliate exists deeper within the leg, the second era extends down the complete depth of that leg.
Utilizing this generational construction, LimeLife by Alcone pays the Generational Bonus on as much as 4 generations per unilevel workforce leg:
- Lead Govt Administrators earn 2% on the primary era and three% on the second per unilevel workforce leg
- Star Govt Administrators earn 2% on the primary era and three% on the second and third generations per unilevel workforce leg
- Senior Govt Administrators earn 2% on the primary era and three% on the second to fourth generations per unilevel workforce leg
Quick Begin Bonus
LimeLife by Alcone associates earn a ten% fee on any orders made by personally recruited associates inside their first 30 days.
Way of life Bonus
The Way of life Bonus is a month-to-month bonus awarded to Senior Administrators and better:
- Senior Administrators obtain $50 a month
- Govt Administrators obtain $75 a month
- Lead Govt Administrators obtain $150 a month
- Star Govt Administrators obtain $300 a month
- Senior Govt Administrators obtain $500 a month
Frontline Management Builder Bonus
The Frontline Management Builder Bonus rewards associates for personally recruiting Director and better ranked associates.
- Administrators earn $25 per Director recruited or increased
- Lead Administrators earn $25 per Director recruited and $50 per Lead Director or increased
- Star Administrators earn $25 per Director recruited, $50 per Lead Director and $75 per Star Director or increased
- Senior Administrators and Govt Administrators earn $25 per Director recruited, $50 per Lead Director, $75 per Star Director and $100 per Senior Director or increased
- Lead Govt Administrators and better earn $25 per Director recruited, $50 per Lead Director, $75 per Star Director, and $100 per Senior Govt and Govt Director solely
3 Formulation For Progress Bonus
3 Formulation For Progress is a three-tier bonus tied to retail buyer era and recruitment.
- 3 Plus 1 – refer 3 new retail prospects and recruit one affiliate inside a month, and generate $600 in new private gross sales quantity (not less than $300 should come from the personally recruited affiliate) = $200 3 Formulation For Progress bonus
- 6 Plus 2 – refer six new retail prospects and recruit two associates inside a month, and generate $1200 in new private gross sales quantity (not less than $1200 should come from the 2 personally recruited associates) = $600 3 Formulation For Progress bonus
- 9 Plus 3 – refer 9 new retail prospects and recruit three associates inside a month, and generate $1800 in new private gross sales quantity (not less than $900 should come from the three personally recruited associates) = $2000 3 Formulation For Progress bonus
Word that the three Formulation For Progress bonus is just paid out on the best qualification tier achieved.
3 Formulation For Progress Bonus qualification standards resets every month however might be certified for a number of instances in a single month if 9 Plus 3 is achieved.
Product Credit
LimeLife by Alcone associates can qualify for product credit.
Earn free LimeLife merchandise by means of our Quick Begin program and by finishing month-to-month challenges!
See the Quick Begin program and LimeLife’s Weekly publication, The Spotlight, for particulars.
No particular qualification standards is supplied in LimeLife by Alcone’s compensation documentation.
Free2BeMe
LimeLife by Alcone’s compensation plan references a Free2BeMe program.
Earn 2Bes and redeem them by means of LimeLife’s Free2BeMe Retailer that carries tons of of things from Apple watches to journey vouchers to luxurious items!
See particulars inside this compensation plan and go to f2beme.com.
A go to to the referenced area at time of publication reveals it to be defunct.
Fempire Fund Models
LimeLife by Alcone permits associates to qualify for shares (items) in a “LimeLife Funding Fund”.
The fund is hooked up to LikeLife Fempire Fund, which claims it gives
rising feminine firm founders with fairness capital, teaching, and assets, but additionally by connecting them to our distinctive neighborhood of Magnificence Guides across the globe who can advocate on a client stage for his or her enterprise.
The funds paid out the Fempire Funds items are represented to be earnings generated by means of the Fempire Fund.
No particular data on qualification or how the fund is about up (charges, prices and many others.) is supplied.
Becoming a member of LimeLife by Alcone
When a reader first requested a LimeLife by Alcone assessment, I assumed it was a dietary complement firm… primarily based on limes.
I get that LimeLife might be as near LimeLight as they may have gotten with no full rebrand, however until you’re acquainted it’s a bit complicated.
I can’t communicate to Alcone’s model recognition inside the skilled scene however the firm does market its personal retailer as catering to professionals.
Our Mission
To empower artists by providing the very best manufacturers and merchandise to assist deliver your artistic visions to life.
We perceive the calls for of the skilled business and try to ship what you want when you want it.
To that finish Alcone’s personal make-up retailer isn’t actually geared to non-public use – however they do inventory private use objects if wanted.
I’m bringing this up as a result of my first thought was Alcone was competing in opposition to its personal LimeLife by Alcone associates.
I browsed each catalogs and, whereas there are comparable merchandise, I didn’t see any apparent overlaps. LimeLife by Alcone’s vary is clearly geared in direction of private use outdoors of an “business” setting.
I can’t actually communicate to make-up high quality or pricing because it’s not an space I’m accustomed to and cosmetics specifically sometimes have giant markups anyway.
Going purely by how lengthy Alcone has been in enterprise and the market their non-MLM enterprise targets nonetheless, I feel this displays significantly effectively on the product providing.
With the ability to say your organization is owned by a guardian firm that targets showbiz professionals can also be an excellent promoting level.
On the shopper satisfaction aspect of issues, LimeLife by Alcone stand by their merchandise with an affordable refund coverage:
We would like you to be 100% pleased along with your merchandise. In case you are not, we will certainly give you a return or alternate, merely contact your Magnificence Information for Help! You might also return the objects on to our warehouse.
Please notice, returned or exchanged objects have to be postmarked no later than 30 days from the date of product receipt (to maintain issues truthful we’re agency on this coverage).
We’ll refund you the value paid for the eligible merchandise and the gross sales tax to your unique type of fee. We can not, nonetheless, refund any transport expenses.
You’re welcome to return collections and units. Simply keep in mind, to acquire a refund, you will need to return your complete assortment or set collectively.
Sale objects or objects marked as Last Sale should not eligible for return.
In case you are sad with a shade or merchandise you bought individually or inside a set and want to alternate it for a unique variation of the identical product of equal worth, merely return the merchandise again and we are going to ship out a brand new shade or variation for FREE!
The choice to return on to LimeLife by Alcone’s warehouse circumvents any affiliate pushback on return product that may happen (it’s not good or acceptable but it surely occurs).
Shifting on to LimeLife by Alcone’s compensation plan, once I noticed the “as much as” $900 a month PV necessities, I quick forwarded for a PV definition.
LimeLife by Alcone defines PV as your commonplace affiliate purchases and retail quantity combo. This will lend itself to pyramid recruitment (associates are the first prospects with little to no retail exercise).
LimeLife by Alcone fight this by limiting every account’s contribution to month-to-month PV to $100. I feel that is nice.
LimeLife by Alcone’s second MLM affiliate rank has a $300 month-to-month requirement, which means solely a 3rd of that may be affiliate spend.
For these enthusiastic about gaming the system, LimeLife by Alcone seem severe about driving real retail quantity over loopholes.
That is from LimeLife by Alcone’s Insurance policies and Procedures;
LimeLife by Alcone strictly prohibits bonus shopping for, the acquisition of merchandise in unreasonable quantities (Stock Loading) and the acquisition of services or products solely or primarily to qualify or earn compensation, obtain a rank promotion or keep a paid as rank.
Manipulation of the Compensation Plan is any mechanism or try and qualify for rank development, incentives, prizes, commissions or bonuses that isn’t pushed by a bona fide services or products purchases by finish consumer customers and contains and it’s not restricted to:
-Buying merchandise by means of a nonexistent particular person or enterprise entity or different artifice;
-The enrollment of people or enterprise entities with out their data of and/execution of a Magnificence Information Settlement by such people or enterprise entities;
-The fraudulent enrollment of a person or entity as a Magnificence Information;
-The buying of merchandise, providers or different objects on behalf of one other Magnificence Information or buyer or below one other Magnificence Guides or buyer account to be able to qualify for commissions or bonuses;
–Creating false retail accounts or splitting orders with the intention of circumventing the $100 USD / $125 CAD cap on qualifying quantity or as a means of assembly your month-to-month PNV requirement, or
-Unauthorized use of a bank card by a Marketing consultant when the Marketing consultant just isn’t the account holder of such bank card.
A minimum of on paper, no one in LimeLife by Alcone ought to be signing up the household pet or family members to self-fund fee qualification by means of.
One change I feel would enhance the plan is making the 40% retail fee apply to all ranks.
Retail commissions in MLM shouldn’t be a rank incentive, you need to encourage all people to be making as many retail gross sales as potential.
One potential crimson flag is LimeLife by Alcone’s “Fempire Fund Models”. Relying on how these items are acquired, this might wade into securities territory.
LimeLife by Alcone is rewarding associates with shares in an funding fund, the proceeds of that are derived passively by way of the efforts of others.
That LimeLife by Alcone doesn’t present particular Fempire Fund Unit qualification standards of their compensation materials is a crimson flag.
On that notice, LimeLife by Alcone not offering any compensation materials to the general public on their web site is a fair larger crimson flag. It’s additionally a possible violation of the FTC Act for lack of disclosure.
When trying to find LimeLife by Alcone’s compensation data, I got here throughout earlier documentation that was marked “confidential”.
The present documentation isn’t marked confidential, so hopefully LimeLime by Alcone have gotten over this foolish notion.
All in all Alcone’s legacy as an business provider {of professional} make-up stands it aside from different MLM make-up and private care corporations.
Alcone definitely has a status to lose if its MLM providing isn’t any as much as snuff. Pricing appears affordable too so it’s not value prohibitive to strive a number of merchandise earlier than committing.
Good luck!
