On-line lavatory retailer Victorian Plumbing has appointed Publicis Groupe’s Leo Burnett as its first artistic company.
There was no formal pitch for the account though the retailer, which has beforehand performed its artistic work in home, met with various companies earlier than making a call.
Leo Burnett will associate with Victorian Plumbing on model positioning, artistic platforms and all upcoming artistic campaigns, with the primary as a result of go reside earlier than the tip of the yr. Laurence Llewelyn Bowen has starred in a number of of their latest TV adverts.
Joe Pascoe, CMO at Victorian Plumbing, mentioned: “We have been drawn to Leo Burnett as a result of the work they make appeals to the plenty, which is precisely what we would like from our artistic company. We will’t wait to get began.”
Carly Avener, managing director at Leo Burnett, mentioned: “Because the UK’s largest lavatory retailer, Victorian Plumbing are well-placed to change into the vacation spot on your dream lavatory. This ambition completely aligns with Leo’s signature populist creativity. We’re excited to work with them to outline their positioning and develop standout artistic, rooted in an emotional perception.”
