With the vacation purchasing season in full swing, manufacturers may actually profit from some retail media spending recommendation.
On this episode of Courageous Commerce, Kate Crowley, Lego’s senior ecommerce advertising director for Western Europe, and Luke Sebire, Lego’s senior director of world ecommerce, be part of hosts Rachel Tipograph and Sarah Hofstetter to debate the alternatives related to constructing international manufacturers through retail media.
Throughout this episode, Crowley and Sebire share the significance of being loyal to customers, particularly throughout instances of financial uncertainty. As they clarify, disappointing the client isn’t acceptable.
Additionally they discuss concerning the want for manufacturers to view retail media budgeting from each a world and mature market perspective. Retail media ought to be thought-about from a deep understanding of the trail to buy. You want to know the place to indicate up for key decision-making moments.
Stream the brand new episode beneath, pay attention and subscribe on Apple Podcasts, or discover it on Spotify.
