The World Cup tournaments hit media and social feeds like a twister, tearing up conventional buildings, bending tradition off form and scoring consideration globally. The World Cup is a media juggernaut with over 30,000 UK media articles in regards to the occasion in summer time 2018 alone, producing over 7 million social media likes, feedback and shares.
And like the proper storm this 12 months, the World Cup lands within the run-up to Christmas. On Sept. 20, NewsWhip and Crimson Consultancy will share findings from a proprietary report with distinctive information units, insights and suggestions at how comms professionals ought to plan for this with a glimpse at historic media and social information round earlier tournaments.
Right here’s what is going to get kicked round in the course of the session so you may rating:
- The moment influence that gamers, managers and music can have on cultural traits
- How enterprise is affected by the event, from manufacturers to the workforce
- The forms of narratives that eat up media consideration and social dialog
- How comms groups can navigate vacation planning across the World Cup
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