These days, video is an undeniably in style channel for advertising and marketing functions with 86% of companies utilizing video as a advertising and marketing tactic. However have you learnt how you can embed a video in an e mail so you may mix two extremely efficient advertising and marketing methods in a single place?
Roughly two-thirds of customers favor video over textual content when studying about new services or products. However it may be tough to include video into e mail advertising and marketing as a result of main e mail shoppers together with Gmail, Yahoo, and Outlook don’t assist embedded movies.
Happily, there’s a inventive workaround that will help you embed half of your video inside your e mail and incentivize subscribers to click-through to observe the remaining. Right here, let’s discover how you can just do that.
How To Embed Your Video in an E-mail as a GIF
How To Create a Nonetheless Picture of Your Video With a Play Button
How To Embed a Video in a HubSpot E-mail
How To Use HTML5 Code to Embed Video in E-mail
How To Embed Your Video in an E-mail as a GIF
There are two choices you would possibly think about when embedding a video inside your e mail — you may both embed a GIF of your video with a “click on right here to observe full video” call-to-action (CTA), or you may embed a nonetheless picture of your video and, when subscribers click on the “Play” button, they’ll be re-routed to your video’s URL.
Let’s discover the GIF possibility, first.
A GIF is a good way to leverage video advertising and marketing in your emails, seize customers’ consideration, and encourage click-through to the total clip.
Learn how to Embed Video in E-mail
- Discover the URL of the video you need to embody, or obtain and save your video to your laptop.
- Go to Imgflip.com, a device that allows you to create GIFs of movies.
- Select a place to begin and finish level in your GIF.
- Obtain your GIF.
- Drag and drop your GIF into your e mail, and add a video CTA linking to the total video.
Notice: You should utilize the next directions on any video from a video internet hosting platform of your selecting, together with YouTube, Vimeo, Fb, DailyMotion. Within the following examples, we used a Fb URL, however a YouTube URL would work simply as properly.
1. Discover the URL of the video you need to embody, or obtain and save your video to your laptop.
To create a GIF of a video I wished to incorporate in my e mail, I first went to HubSpot’s Fb web page and copied the URL of a video the crew uploaded to the location — “How a Senior web optimization Strategist Sees the World.”
2. Go to Imgflip.com, a device that allows you to create GIFs of movies.
You may add a URL on to Imgflip, or you may add a video you may have saved in your laptop. For our functions, I copied and pasted the URL from HubSpot’s Fb web page. Alternatively, you may copy and paste a YouTube URL or web site URL.
3. Select a place to begin and endpoint in your GIF.
As soon as your video is completed downloading, you’ll see this pop-up. There are two triangles that may enable you to select the place you’d like to start out and cease your GIF — if you happen to transfer the inexperienced one you’re selecting a place to begin in your GIF, and if you happen to transfer the pink one you’re selecting an endpoint.
(It’s vital to notice, for non-Professional accounts, you may’t create a GIF that lasts longer than 20 seconds on Imgflip.)
When you’ve chosen a clip you’d like to make use of in your GIF, click on “Generate GIF.”
4. Obtain your GIF.
As soon as your GIF has been generated, you’ll have the choice to repeat and paste the picture hyperlink or picture URL. As a substitute, click on “Obtain .gif.”
5. Drag and drop your GIF into your e mail, and add a video CTA linking to the total video.
Now comes the enjoyable half! Merely create your e mail to ship to your subscribers, and drag and drop your GIF out of your desktop into the e-mail itself.
Under the GIF, create a video CTA, like “Click on to view full video right here” with a URL to your video (the URL will possible result in your individual web site, YouTube, Fb, or one other social platform).
You may spruce up your e mail topic line with “Video included” to additional incentivize click-through charges.
In fact, you’ll need to use e mail advertising and marketing finest practices when embedding a GIF, and make sure the video you need to embody is really a compelling, attention-grabbing piece of content material in your e mail subscribers.
This can be a distinctive alternative to additional interact together with your prospects and clients, so ensure that to make use of it correctly — don’t simply ship a video commercial in your services or products.
Subsequent, let’s discover the way you would possibly embody a nonetheless picture of your video with a “Play” button.
How To Create a Nonetheless Picture of Your Video With a Play Button
1. Take a screenshot of your video.
For this instance, I’ll use the identical video as earlier than. As a substitute of copying the URL, nevertheless, I merely screenshotted a paused part of the video.
2. Add a “Play” button.
Once I paused the Fb video, it mechanically included a “Play” button. Nonetheless, if you happen to screenshot a video whereas it’s taking part in, you won’t have a “Play” button.
So as to add one to a nonetheless picture, go to the web site Add Play Button to Picture, add your picture, select a play button design, and click on “Create Play Button Picture.”
Then, click on “Obtain Picture.”
3. Embed picture and insert hyperlink.
Subsequent, merely click on “Insert Photograph” in your e mail to incorporate the picture with the “Play” button. Then, spotlight the picture and choose “Insert Hyperlink.” Copy and paste the hyperlink to the total video (on this case I pasted the Fb URL, however you may also paste a URL to a web site together with your video).
And that’s it! Now, when a subscriber clicks in your picture, they’ll be redirected to the total video. Make sure the video auto-plays so the subscriber doesn’t must click on “Play” once more.
How To Embed a Video in a HubSpot E-mail
1. Drag and drop the video module into your e mail template.
For those who’re a HubSpot e mail device consumer, you’ll see a Video module on the left aspect of your display once you’re creating an e mail.
The HubSpot drag-and-drop e mail builder makes it tremendous simple so as to add a video to your emails. Merely drag and drop the module into the part of the e-mail you’d like to incorporate a video.
2. Use a URL or add a video into the textbox.
Subsequent, you may have the choice to embed a video utilizing a URL or to add a video to your COS. For our functions, we’ll copy and paste a YouTube URL into the textual content field.
3. Edit the video.
Lastly, edit the video to fit your wants. You may modify the video’s width and top and even create a customized thumbnail.
4. Evaluate and ship your e mail.
Once you’re prepared, click on the orange “Evaluate and ship” button on the top-right of your display.
How To Use HTML5 Code to Embed Video in E-mail
Lastly, some e mail shoppers do assist embedded video. For those who really feel it’s the precise technique in your subscribers, you may embed a video inside e mail utilizing HTML5.
Right here’s an instance of an HTML5 code you would possibly use in your e mail:
<video width=”300″ top=”200″ controls>
<supply src=”https://weblog.hubspot.com/advertising and marketing/film.mp4″ sort=”video/mp4″>
<supply src=”https://weblog.hubspot.com/advertising and marketing/film.ogg” sort=”video/ogg”>
https://www.fb.com/hubspot/movies/2321291574789962/
</video>
If the video isn’t supported, your subscriber can see a static picture linking to a different web page as a substitute.
For those who don’t have expertise coding, you would possibly think about asking a developer that will help you, or check out W3 College’s HTML5 Video article.
Nonetheless, it’s vital to notice: We don’t advocate this technique, because you threat both ending up in your subscribers’ spam folders or utilizing code that lots of your subscribers’ e mail shoppers received’t assist. In the end, it might be extra bother for a lot of of your subscribers’ than it’s value.
To make sure your video may be seen by all of your subscribers, I’d advocate one of many methods listed above, as a substitute.
For those who’re in search of different alternatives to spice up e mail click on by charges and conversions, check out HubSpot’s free e mail advertising and marketing device.
Leveling Up Your E-mail With Video
Including video to your e mail can enhance your engagement and click-through charges. Plus, your video content material has one other place to shine. Observe the steerage above to get your movies into your subscribers’ inboxes.
