Leagas Delaney was one of many London companies alongside GGT and WCRS that adopted pioneers CDP and BMP into a terrific age of British inventive promoting.
Not like the others it’s nonetheless with us underneath founder Tim Delaney, nonetheless producing constantly stylish work on 4 continents. Expertise isn’t what you instantly affiliate with such a thoroughbred.
However Leagas Delaney London has lured Katy Welsh (left) from WPP’s Wunderman Thompson to be director of operations, charged with “accelerating the event and progress of the company’s industry-leading automation know-how.”
This, first developed by Leagas Delaney over a decade in the past, claims to supply provide further marketing campaign effectivity and effectiveness, offering purchasers with vital financial savings in manufacturing creation and supply prices. It already consists of 20,000 automated property per yr throughout 70 markets and over 20 languages.
Welsh has additionally labored at M&C Saatchi and Havas, alongside present Leagas Delaney CEO Gareth Davies.
Davies says: “Our {industry} is fast-evolving and the companies which might mix transformational pondering together with the know-how to ship radical effectivity and effectiveness would be the ones who will win out. We’re proud to be pushing such a progressive agenda. Katy has unparalleled expertise throughout know-how and digital manufacturing, together with the imaginative and prescient and the expertise to assist speed up our benefit.”
Welsh says: “Leagas Delaney was one of many first companies to make automation a part of their day by day providing. Over ten years on, their management on this house factors to the way forward for companies. Gareth and his workforce know that they’ve a uncommon and highly effective level of distinction.”
