Launched in 2011 by Scott Brinker and Frans Riemersma, the Martech Map has advanced from 150 options in 2011 to a powerful 13,080 in 2023, spanning 49 classes.
The fastest-growing classes embrace Content material and Expertise, Commerce and Gross sales, and Administration. These sectors not solely reveal substantial progress but additionally current important potential for buyer expertise differentiation.
Latest years have witnessed a surge in corporations inside these classes, with Content material and Expertise and Commerce and Gross sales standing out as key areas driving innovation.
The surge in administration instruments could be attributed to the rise in digital operations and the growing want for distant work help for advertising groups.
Lead Forensics’ inclusion within the Martech Map reaffirms its place as a key participant in driving gross sales automation enablement and intelligence.
Go and probe for your self at martechmap.com!
Lead Forensics is clever web site identification software program that reveals the identification of your beforehand nameless web site guests.
It really works by using clever reverse web site customer monitoring expertise and a world main database of enterprise IP addresses to trace your web site guests, reveal their identification and notify you in real-time.
