Publicis’ Le Truc has mined probably the most outrageous true tales of spoilt company in a brand new marketing campaign for 4 Seasons Motels, “Luxurious is our love language.”
Whether or not it’s a snowball battle in your suite, a monogrammed steak and slippers, or only a pony delivered to your room – nothing is an excessive amount of hassle for the employees on the luxurious resort chain.
First snow
Marc Speichert, chief business officer at 4 Seasons, stated: “Luxurious Is Our Love Language is predicated on our perception that true luxurious shouldn’t be impersonal or inflexible– fairly, it’s about making a significant sense of belonging by acts of unscripted care and the straightforward class of empathy.”
Andy Hen, Founding Associate and Chief Inventive Officer, Le Truc, stated: “Our position was to reimagine easy methods to convey 4 Seasons’ distinctive method to hospitality – in a contemporary style, throwing apart the tropes of previous luxurious… however in a completely sudden method.”
Publicis Groupe’s New York-based inventive collective is proving to be an attention-grabbing choice for purchasers, pulling collectively expertise from throughout the group and past: this marketing campaign was made with Starcom, Publicis Canada and CRM company Hawkeye Canada
It’s all introduced as “acts of unparalleled hospitality in motion” and will nicely enchantment to the highest 2%, however for everybody else it’s a enjoyable window on the lives of the wealthy and well-known.
Monogram
Particular supply
MAA inventive scale: 7.5
