To launch its premium pasta vary, Barilla has bought along with Disney and double-Michelin starred chef Davide Oldani.
The advert recreates a well-known scene from Disney’s 1955 animated traditional, Woman & The Tramp, reinforcing a message about high quality time with family members and selling Al Bronzo as “A traditional with a brand new depth.”
Ilaria Lodigiani VP international advertising, Barilla, mentioned: “Our analysis has proven that high quality is a standard theme for us all in 2023. The Al Bronzo vary is about upgrading the standard of life whereas enabling shoppers to seek out the identical spark for journey because the one captured in our re-imagining of the Woman and the Tramp.”
Bruno Bertelli, international CEO of Le Pub, international CCO of Publicis Worldwide and CCO of Publicis Groupe Italy, mentioned: “Barilla Al Bronzo marketing campaign provides pasta moments a brand new stunning depth, for this reason the re-creation of the Disney traditional Woman and the Tramp spaghetti scene is the right reflection of an unforgettable second in life by meals.”
It could be simple to get this incorrect however it’s charmingly executed.
MAA artistic scale: 6.5
