Large Discuss From Small LEGO – Toy Firm CEO Tops the Nordic Chief Speaker Index

September 22, 2023

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André Noël Chaker, the Chair and Co-founder of MySpeaker Rhetorich, an AI-powered platform used for the Nordic Leader Speaker Index — André Noël Chaker, the Chair and Co-founder of MySpeaker Rhetorich, an AI-powered platform used for the Nordic Chief Speaker Index

The AI evaluation appeared into ten Nordic firm leaders’ talking abilities, assessing six components to measure the speaker’s impactfulness. The leaders analyzed characterize probably the most invaluable manufacturers from the Nordics. LEGO Group CEO Niels B. Christiansen tops the checklist, adopted by H&M CEO Helena Helmersson, and Telia CEO Allison Kirkby. Finnish large Nokia locations tenth.

HELSINKI, Finland (September twenty first, 2023) The primary ever Nordic Chief Speaker Index has been printed, rating ten leaders of Nordic corporations based mostly on the impactfulness of their talking abilities. The evaluation was performed utilizing MySpeaker Rhetorich, a brand new AI-powered platform developed for assessing talking impression. The AI generates a rating based mostly on the six drivers of impactful talking: credibility, likability, authenticity, presence, persuasion, and storytelling. The drivers are based mostly on deep studying algorithms.

Out of the ten leaders, the Danish LEGO Group’s CEO Niels B. Christiansen comes out on high, scoring the best in 4 out of six drivers: credibility, likeability, persuasiveness, and authenticity.

“It’s attention-grabbing to expertise that toy manufacturers like LEGO and Barbie are boosting their model worth by means of distinctive advertising and marketing communications and reaching a stronger place within the minds of their audiences,” says internationally awarded branding and advertising and marketing professional Eka Ruola from Nitro Group.

“As one of many smallest corporations by market cap within the high ten Nordic manufacturers, Christiansen has clearly contributed to LEGO’s model worth along with his efficient verbal communication potential. His mixture of talking abilities is uncommon with high scores in 4 of the drivers of impactful talking. If a frontrunner is perceived as each credible and likable, his effectiveness within the CEO function receives a considerable increase,” says André Noël Chaker, the Chair and Co-founder of MySpeaker Rhetorich.

Christiansen is adopted by H&M’s CEO Helena Helmersson whose storytelling abilities are the best on the checklist. Of all of the drivers of impactful speech, storytelling is a very powerful one for companies which might be brand-driven.

“The flexibility to provide so-called ‘company converse’ within the type of anecdotes, circumstances or different compelling narratives is essential in driving curiosity and engagement of all stakeholders,” factors out Maria Krajewska-Olkkonen, COO of MySpeaker Rhetorich.

The third most impactful speaker is Allison Kirkby, the British CEO of Swedish teleoperator firm Telia. Her presence was the most effective out of the leaders analyzed, with the superb eye contact and facial expressions.

“I’m additionally blissful to see feminine leaders in second and third place. Presence can be a key ingredient for capturing the curiosity of shoppers, reporters and traders,” says Krajewska-Olkkonen.

Having a extremely impactful speaker in a management place, who is ready to talk imaginative and prescient, mission and the core enterprise of the corporate to totally different audiences, will increase model worth.

“The drivers of impactful talking – which we name the Large Six – are actually the constructing blocks for uplifting management that will get all stakeholders excited to affix the journey the corporate is on. Finally, this can affect the underside line and the monetary worth of the corporate. For instance, Sara Blakely, the founding father of SPANX and a widely known keynote speaker and highly effective storyteller, bought her majority stake within the firm for greater than a billion {dollars},” says Chaker.

Audio system that aren’t as impactful as the highest three usually have decrease scores in storytelling and presence.

“Basically, storytelling is difficult for know-how corporations within the Nordics. Everybody within the high ten is a extremely expert speaker, but it surely’s attention-grabbing to notice how the 2 high positions go to a toy and trend firm whereas the know-how corporations are behind them,” feedback Chaker.