On Nationwide Lazy Day (August tenth), American furnishings model La-Z-Boy launched its ‘Lengthy Dwell The Lazy’ advertising and marketing platform with a nationwide advert marketing campaign. Reclaiming laziness and empowering customers to take a break, Lengthy Dwell The Lazy focuses on the transformational energy of consolation.
Lengthy Dwell the Lazy
The nationwide marketing campaign started with a 30-second brief movie titled ‘We The Lazy’, highlighting customers resting on La-Z-Boy furnishings. “We’re standing up for our proper to be lazy… by sitting down and reclining again.” the abilities say firmly of their snug seats.
Showcasing numerous characters in a state of leisure, the video takes viewers by means of on a regular basis situations the place relaxation – or laziness – is crucial. Like full-time staff and fogeys who select to recline till additional discover, and adults who will gladly postpone chores till the subsequent day.
The model’s Vice President and Chief Advertising and marketing Officer, Christy Hoskins, shared, “Our ‘Lengthy Dwell the Lazy’ platform displays the truth that everybody often wants the time and area to energy down, kick up their ft, and make consolation their prime precedence.” Therefore, as the corporate evolves, so do its designs to supply absolute consolation for customers who deserve their lazy moments.
Moreover, the platform contains a fashionable model identification and parts that mirror the model’s iconic furnishings. Furthermore, to underline the model’s dedication to laziness, bodily activations for Lengthy Dwell the Lazy will comply with digital, social, nationwide, and regional promoting.
La-Z-Boy Introduces The AI-Powered Decliner
Driving house the message of staying snug and lazy, La-Z-Boy has additionally revealed its AI-powered The Decliner. The recliner prototype, modelled after La-Z-Boy, makes use of synthetic intelligence to generate an excuse to cancel an invitation.
In its promotional video, a lady enjoyable on her La-Z-Boy receives textual content messages from her pal for an evening out. Dressed cosily and with a heat beverage, she pulls the deal with on the La-Z-Boy, which robotically generates an excuse.
Though the excuse makes little sense (“Sorry, I can’t. I’m serving to the neighbour search for their runaway llama”), it does the deed of declining an invitation. With only a pull of a deal with, customers can get pleasure from extra me-time and fewer we-time.
Encouraging revolutionary consolation in on a regular basis lives, La-Z-Boy will seem in cellular video games, music streaming websites, and even sports activities networks. In line with Hoskins, this connects and completely enhances the moments of laziness the model hopes to empower.
Lengthy Dwell the Lazy was developed by RPA, an promoting and advertising and marketing company primarily based in Santa Monica. However, client activation and new model parts for The Decliner have been created by Colle McVoy, Exponent, and 10 Thousand Design.
