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HomeContent MarketingKraft Heinz Rolls Out Sauce Machine With 200 Totally different Choices

Kraft Heinz Rolls Out Sauce Machine With 200 Totally different Choices


The ever-alluring touch-screen mushy drink machines that permit customers to customise their drink experiences by numerous totally different bases and combos could make the drink-ordering course of far more personalised (and enjoyable).

Now think about if you happen to may try this with ranch and ketchup.

Whereas there are eating places specializing in totally different sauces and dips, there has by no means been a freestanding machine that permits customers to completely customise their condiment expertise — till now.

Kraft Heinz introduced on Wednesday that it could be rolling out its newly invented HEINZ REMIX machine, which is the first-of-a-kind “IoT-enabled” digital sauce dispenser.

The machine will permit customers to first choose a base — ketchup, ranch, BBQ sauce, or Heinz 57 sauce — earlier than including taste profiles and ranges of spice and taste “depth” with the intention to customise their very own creation.

A preview of the brand new machine by way of BusinessWire

Heinz already bottles a combo condiment (ketchup and mayonnaise) for its “Mayochup.” The corporate claims the machine that provides greater than 200 doable taste combos.

“As an organization, we’re remodeling by innovation by making larger, extra intentional bets to gas our progress and create new experiences for customers,” Alan Kleinerman, Vice President of Disruption at Kraft Heinz stated in an organization launch. “HEINZ REMIX is a good instance of this consumer-first strategy to innovation. We’re altering the sport for meals service operators and sauce lovers – dipping won’t ever be the identical.”

The machine is predicted to roll into eating places in late 2023 or early 2024.

Kraft Heinz is coming off of a robust Q1 2023 with a web earnings of $838 million and $6.49 billion in income.

The corporate was almost flat at simply 0.91% progress 12 months over 12 months as of Thursday afternoon.

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