Publicis Groupe moved forward of US rival Omnicom within the natural progress stakes in Q1 2023, posting 7.1%, largely pushed by knowledge companies Epsilon (up 10%) and Sapient (11%.)
Income reached €3.08bn in Q1, inching forward of US rival Omnicom. Omnicom posted 5.2% progress. Knowledge and tech now account for a 3rd of Publicis revenues.
CEO Arthur Sadoun (above) struck an optimistic word: “So far, we are able to see initiatives which can be a little bit bit delayed, as a result of among the mid-sized banks wish to look a little bit bit at what’s occurring, however our huge shoppers, who signify the overwhelming majority of our revenues, should not stopping their transformation.”
On knowledge and AI Sadoun mentioned: “Our knowledge is optimised each nano-second and that is accomplished by synthetic intelligence, so we’re capable of know that when you’ve got already purchased a shampoo on Walmart.com, the problem is to not give you one other shampoo, however an after-shampoo.”
Sounds fairly like Huge Brother with a Gallic accent however Sadoun’s huge bets on knowledge appear to be paying off – as they should do after spending north of $7bn on the 2 companies.
