Former Wunderman Thompson international inventive director Jo Wallace (beneath) is becoming a member of S4 Capital’s Media.Monks as a world ECD. Wallace discovered herself within the nationwide information in 2018 when she was embroiled within the “stale white males” redundancy saga at what was then JWT. she subsequently received a case towards the Each day Mail’s reporting.
At JWT then Wunderman Thompson she headed inventive on Nestle together with KitKat, Aero, Milky Bar, Yorkie and Polo. She additionally helped launch the Honest NDA initiative – a cross-industry marketing campaign to focus on the misuse of non-disclosure agreements in sexual harassment instances.
Media.Monks CCO Jouke Vuurmans says: “We have been in search of somebody with the expertise of higher-scale enterprise-level firms and, on the similar time, we have been in search of somebody that would handle creatively the dialog and the inventive technique with purchasers, and has a extremely deeper information of manufacturing, as a result of that’s all the time our focus. So it was an extended seek for the fitting match however Jo matches the invoice completely.”
Wallace says: “I all the time prefer to assume that my greatest work is forward of me. I wished to guarantee that my subsequent profession step took me someplace that’s genuinely shaping the way forward for promoting and taking the {industry} ahead. And I actually assume that MediaMonks will allow me and my group to create our greatest work.
“They function at a unique degree to conventional businesses. Once I was talking to Jouke, I cherished that he described MediaMonks as an organism that’s all the time rising and adapting. I actually relished that new manner of working and that they’re thriving on change and never caught up to now.”
Let’s hope it isn’t out of the frying pan into the hearth for Wallace. Media.Monks lately introduced a hiring freeze following an S4C revenue warning. The content material agency has been accused of taking over extra work than it may possibly deal with.
