Journey crafting is a buyer expertise framework that was developed by Andrea Peer, a buyer expertise skilled, and ClickFunnels ambassador. Andrea’s background in person expertise analysis and design in company America led her to create this framework to assist shoppers create high-performing buyer journeys that yield nice outcomes.
The idea of journey crafting sprouted from Andrea’s years of expertise in person expertise analysis and design. She was keen about understanding how folks work together with know-how and creating merchandise that customers love and may simply undertake and use. Nonetheless, after getting fired from her company job, Andrea determined to pursue entrepreneurship and began her personal company.
Initially, Andrea thought that her person expertise profession was over and that there was no place for it in her new entrepreneurial path. Nonetheless, when she began her company and commenced constructing funnels, she realized that there was a necessity for person expertise experience, particularly when it got here to membership builds. Membership builds require a robust give attention to person expertise as a result of clients want to interact with the product repeatedly.
To speak the significance of person expertise within the company world, Andrea launched the idea of journey crafting. As a substitute of utilizing technical phrases like person expertise, expertise hacking, or expertise design, she determined to speak in regards to the buyer journey. This shift in language allowed her to convey the worth of person expertise in a manner that resonated along with her shoppers.
Andrea began utilizing her journey crafting framework in her company and examined its effectiveness. She met Susan, who was intrigued by Andrea’s strategy, and collectively they additional developed and applied the framework. Susan introduced journey crafting to her personal firm, and it proved to achieve success in bettering buyer experiences.
The turning level for journey crafting got here in 2021 when Russell launched ClickFunnels 2.0 at Funnel Hacking Dwell. Andrea and Susan have been instantly drawn to the brand new options and capabilities of the platform and noticed a chance to leverage journey crafting throughout the ClickFunnels group. They began the Geek Out group, a group of ClickFunnels 2.0 tremendous customers who needed to study and maximize the platform’s potential.
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