BehindMLM first reviewed IDLife again in 2014. Again then IDLife was fronted by founder and CEO Logan Stout.
Of word was IDLife wading into harmful regulatory territory, by representing itself to be a pharmacy equal.
The clear implication was IDLife’s dietary supplements have been akin to prescribed treatment.
Again in April IDLife issued a press-release saying Josh Paine had signed on CEO of the corporate.
To assist his imaginative and prescient for the corporate, Josh Paine has solidified the IDLife government workforce and has begun to stipulate key initiatives.
Logan Stout had been in search of 4 years for somebody “with the identical core values IDLife stands for and somebody with wonderful operational and monetary experience and a confirmed background. Josh Paine is precisely what I prayed for.”
Earlier than becoming a member of IDLife, Josh Paine has been credited with scaling six notable corporations, constructing worthwhile organizations on a worldwide scale whereas following the ideas of Acutely aware Capitalism.
Not being aware of Acutely aware Capitalism, I regarded it up.
Acutely aware Capitalism is the combination of beliefs in pro-capitalism & programs enchancment, private & enterprise development, and social & environmental affect.
Doesn’t appear dangerous, so positive.
Noticeably absent from IDLife’s press-release is the MLM firm Paine made a reputation for himself within the trade with, WorldVentures.
Paine was appointed CEO of WorldVentures again in 2017. Previous to that he was concerned within the enterprise by Rovia.
Beneath Paine’s management WorldVentures was run into the bottom, collapsed and finally filed for chapter in late 2020.
WorldVentures had in fact been working as a pyramid scheme for over a decade earlier than Paine signed on. Given his prior involvement by Rovia after which signing on as CEO nevertheless, Paine’s function in WorldVentures’ collapse shouldn’t be ignored.
Oh and seems Acutely aware Capitalism and Paine go method again.
Why this DFW firm is steering towards acutely aware capitalism (Oct 2018)
After a yr on the helm of WorldVentures Holdings, a Plano-based direct vendor within the journey trade, Josh Paine is trying to keep.
That’s important as a result of Paine is called a turnaround specialist. Usually, after months of eliminating inefficient processes and folks, together with implementing new methods, Paine’s work is finished.
A non-public fairness agency then will are available in for a serious funding, and Paine is off to the subsequent journey with a troubled firm.
“Firms solely name me when stuff hits the fan,” Paine mentioned.
I’m making an attempt to not learn an excessive amount of into that with respect to Paine’s appointment at IDLife.
Logan Stout continues to be round as IDLife’s Chairman.
Half of of IDLife’s prime executives nevertheless seem to have been changed by WorldVentures refugees.
Given how WorldVentures ended, I’m undecided if that was the neatest of strikes on Stout’s half.
In any occasion, eight years later, at present BehindMLM is revisiting IDLife for an up to date evaluation.
IDLife’s Merchandise
IDLife nonetheless primarily operates within the dietary complement area of interest, with an emphasis on “personalised nutritional vitamins”. The corporate additionally shares Garmin wearable merchandise.
At the moment in the event you click on the “store” or “personalised nutritional vitamins” hyperlinks on the prime of IDLife’s web site, you’re hit with a referral code barrier.
For those who scroll down and use the “store” hyperlinks in IDLife’s web site footer nevertheless, you possibly can achieve entry.
IDLife’s dietary complement vary spans weight reduction, health, power and skincare. Be aware nevertheless there’s appreciable overlap between the classes.
- Slim+ (weight reduction, health and power) – “a scrumptious components designed that can assist you handle weight, management your starvation, and curb these undesirable sugar cravings whereas offering focus and power to energy by your day”, retails at $44.99 for a pouch of 15 single-serve sachets or $79.99 for a jar of 30 servings
- Collagen+ (weight reduction, health and skincare) – “a foundational protein that includes 4 Premium Sources of collagen … mixed with Fulvic Acid and ACTIValoe”, retails at $54.99 for a jar of 20 servings
- Lean (weight reduction and power) – “designed to assist enhance your metabolism and improve thermogenesis … additionally gives the nutrient assist you have to gas by an intense exercise and assist your weight administration objectives”, retails at $44.99 for a bottle of 120 capsules or a pouch of 30 single-serve sachets
- Shake (weight reduction and health) – “filled with 24 grams of grass-fed, cold-filtered 100% whey protein and micro-milled chia seed to assist enhance metabolism, feed lean muscle and curb your urge for food”, retails at $54.99 for a pouch of 15 servings (vegan possibility is $55.99)
- Hydrate (weight reduction, health and skincare) – “delivers a rigorously researched mix of important electrolytes, antioxidants, MCT’s, nutritional vitamins and minerals to guard the physique from the dangerous results of dehydration”, retails at $31.99 for a pouch of 15 single-serve sachets or $65.99 for a bath of 60 servings
- Power (weight reduction, health and power) – “a novel and proprietary mix of pure power boosters … (that) gives as much as 6 hours of sustained power with out the jitters, over-stimulation, or crash”, retails at $36.99 for a pouch of 15 single-serve sachets
- Sleep (weight reduction and skincare) – “assist deliver your physique into steadiness so you possibly can take pleasure in restful, restorative, deep sleep”, retails at $42.99 for a pouch of 30 single-serve sachets
- Pre Exercise (health and power) – “delivers a rigorously researched and balanced advanced of focused amino acids, branched chain amino acids (BCAAs), enzymes, vitamins, nutritional vitamins and minerals to help in maximizing your bodily conditioning and psychological focus”, retails at $49.99 for a pouch of 15 single-serve sachets or $70.99 for a bath of 30 servings
- Put up Exercise (health) – “gives a top quality advanced of proteins, important electrolytes and antioxidants to cut back restoration time, whereas offering correct dietary assist to your physique’s muscular and nervous programs”, retails at $47.99 for a pouch of 15 single-serve sachets or $66.99 for a bath of 30 servings
- Day Cream (skincare) – “formulated with Broad Spectrum SPF 20, this day by day anti-aging moisturizing cream is designed to revive, shield and hydrate your pores and skin”, retails at $67.09 for a 1.5 fl. oz. bottle (44.5 ml)
- Serum (skincare) – “a day by day anti-aging serum designed to raise away wrinkles and positive strains and depart your pores and skin feeling and looking youthful”, retails at $72.59 for a 1 fl. oz. bottle (30 ml)
- Cleanser (skincare) – “designed to detoxify and clear the face with out stripping it of important oils obligatory to keep up a wholesome glow (and) removes all make-up”, retails at $28.59 for a 6.7 fl. oz. bottle (198 ml)
- Sanitize+ (skincare) – “a hand sanitizer (99.9%) and a lotion”, retails at $27.49 for 3 2 fl. oz. bottles (59.14 ml)
- Children Vitamin – “nice tasting chewable filled with 24 nutritional vitamins and minerals designed only for children”, retails at
IDLife dietary supplements and private care ranges are additionally obtainable in customizable “field” bundles.
IDLife’s vitamin vary is out there by IDNutrition, separated right into a morning and night pack.
The personalised facet of IDNutrition takes place by way of a web based evaluation:
The IDAssessment is predicated on 1000’s of medical and scientific research and makes use of over 5,470 algorithms to course of the data that you simply present to formulate an IDHealth Rating and IDReport that’s fully custom-made to you.
IDLife states taking their “well being evaluation” will take two to 4 minutes.
No details about the claimed scientific research or algorithms is offered to customers.
There may be additionally IDLife DNA, which guarantees to “join the dots out of your DNA to your personalised nutritional vitamins.”
Medical circumstances IDLife DNA is represented to “assist” embody diabetes, coronary heart well being, excessive ldl cholesterol and thyroid points.
No pricing for the individualized vitamin plans are offered. That is because of the customizable nature of the formulation.
“Vitamin Packs” can be found, particularly concentrating on varied medical circumstances:
IDLife’s Compensation Plan
IDLife don’t present customers with a duplicate of their compensation plan.
The next evaluation is predicated on model 18.6 of IDLife’s web site, obtained by a third-party.
IDLife Affiliate Ranks
There are 13 affiliate ranks inside IDLife’s compensation plan.
Together with their respective qualification standards, they’re as follows:
- Affiliate – join as an IDLife affiliate and generate and preserve 100 PV a month
- Director – generate and preserve 100 PV and GV a month, and generate and preserve no less than one certified leg
- Space Director – generate and preserve 150 PV and 500 GV a month, and generate and preserve no less than two certified legs
- Regional Director – generate and preserve 200 PV and 1000 GV a month, and preserve no less than two certified legs
- Managing Director – generate and preserve 250 PV and 2000 GV a month, and generate and preserve no less than three certified legs
- Senior Director – generate and preserve 300 PV and 4000 GV a month, and preserve no less than three certified legs
- Govt Director – generate and preserve 350 PV and 10,000 GV a month, and generate and preserve no less than 4 certified legs
- Nationwide Director – generate and preserve 400 PV and 20,000 GV a month, and generate and preserve no less than 5 certified legs (two will need to have a Senior Director or greater in them)
- Vice-Presidential Director – generate and preserve 500 PV and 40,000 GV a month, and generate and preserve no less than six certified legs (two will need to have an Govt Director or greater in them)
- Presidential Director – generate and preserve 600 PV and 80,000 GV a month, and generate and preserve no less than seven certified legs (two will need to have a Nationwide Director or greater in them)
- Nationwide Presidential Director – generate and preserve 700 PV and 160,000 GV a month, and generate and preserve no less than eight certified legs (two legs will need to have three Nationwide Administrators or greater in them)
- Worldwide Presidential Director – generate and preserve 1000 PV and 400,000 GV a month, and preserve no less than eight certified legs (two legs will need to have three Nationwide Administrators and one Presidential Director in them)
- International Presidential Director – preserve 1000 PV a month, generate 800,000 GV a month and preserve no less than eight certified legs (three legs will need to have three Nationwide Administrators and two Presidential Administrators in them)
PV stands for “Private Quantity”. PV is gross sales quantity generated by gross sales to retail prospects and an affiliate’s personal orders.
GV stands for “Group Quantity”. GV is PV generated by an affiliate and their downline.
Every time an IDLife affiliate recruits an affiliate they generate a unilevel workforce leg.
A unilevel compensation construction locations an affiliate on the prime of a unilevel workforce, with each personally recruited affiliate positioned straight below them (degree 1):
If any degree 1 associates recruit new associates, they’re positioned on degree 2 of the unique affiliate’s unilevel workforce.
If any degree 2 associates recruit new associates, they’re positioned on degree 3 and so forth and so forth down a theoretical infinite variety of ranges.
For a leg to be “certified”, no less than one affiliate in a unilevel workforce leg have to be Affiliate or greater. This doesn’t need to be the recruited affiliate on the prime of the leg.
Retail Commissions
New IDLife associates earn a 30% fee on merchandise bought to retail prospects.
After 30 days, retail commissions are paid out on a sliding scale:
- generate $0 to $499 in month-to-month retail gross sales quantity and obtain a 20% retail fee charge
- generate $500 to $999 in month-to-month retail gross sales quantity and obtain a 25% retail fee charge
- generate $1000 or extra in month-to-month retail gross sales quantity and obtain a 30% retail fee charge
There may be additionally a retail fee match, paying
- 20% if the recruiting affiliate signed up lower than 30 days in the past
- 10% if the recruiting affiliate has been with the corporate for greater than 30 days.
- 5% to the primary upline Govt Director or greater; and
- 5% to the primary upline Vice Presidential Director or greater.
PV Month-to-month Bonuses
IDLife rewards associates for producing 1000 PV or extra a month:
- generate 1000 PV in a month and your $27.49 Premium Web site Bundle subscription price is waived for the next month
- generate 2000 PV in a month and in the event you’re an Govt Director or greater, obtain a $300 Bonus in your rank-applicable Automobile Bonus the next month
PV Annual Bonus
IDLife rewards associates for producing 10,000 or extra in annual PV:
- generate 10,000 annual PV and obtain $500
- generate 15,000 annual PV and obtain $500
- generate 20,000 annual PV and obtain $1000
- generate 30,000 annual PV and obtain $1000
- generate 40,000 annual PV and obtain $1000
- generate 50,000 annual PV and obtain $2500
- generate 60,000 annual PV and obtain $1000
- generate 70,000 annual PV and obtain $1000
- generate 80,000 annual PV and obtain $1000
- generate 90,000 annual PV and obtain $1000
- generate 100,000 annual PV and obtain $5000
It’s unclear whether or not these bonuses stack or are paid out on the highest quantity certified for.
Given the bonus will increase to $2500 after which drops again to $1000, if I needed to guess the bonus tiers stack.
Quick Begin Bonus
IDLife associates who promote $100 or extra to retail prospects inside their first 30 days earn a $100 Quick Begin Bonus.
Recruitment Commissions
IDLife associates earn recruitment commissions down three ranges of recruitment (unilevel):
Recruitment fee charges differ relying on how a lot a newly recruited affiliate spends on their Affiliate Package.
Examples offered in model 18.6 of IDLife’s compensation plan are as follows:
- degree 1 (personally recruited associates) – 20% to 33%
- degree 2 – 6% to 1.6%
- degree 3 – 5% to 1.2%
Though there are nonetheless three Affiliate Package tiers, the dearer Affiliate Kits within the 18.6 compensation plan differ in value to what’s at present obtainable ($299.99 to $1199.99).
Due to this I’ve offered percentages versus greenback quantities offered within the 18.6 compensation plan. Be aware that these percentages might have been adjusted for present Affiliate Package prices ($299.99 to $799.99).
Recruitment Bonus
If an IDLife affiliate recruits three associates inside their first thirty days, they obtain a $300 recruitment bonus.
Residual Commissions
IDLife pays residual commissions by way of the identical unilevel compensation construction recruitment commissions are paid out with (see “Recruitment Commissions” above).
Versus three ranges nevertheless, residual commissions are paid on as much as ten unilevel workforce ranges.
What number of ranges an IDLife affiliate earns residual commissions on is set by rank:
- Administrators earn 5% on degree 1 (personally recruited associates)
- Space Administrators earn 5% on ranges 1 and a couple of
- Regional Administrators earn 5% on ranges 1 and a couple of and 4% on degree 3
- Managing Administrators earn 5% on ranges 1 and a couple of, 4% on degree 3 and three% on degree 4
- Senior Administrators earn 5% on ranges 1 to three, 3% on levl 4 and a couple of% on degree 5
- Govt Administrators earn 5% on ranges 1 to three, 4% on degree 4, 3% on degree 5 and a couple of% on degree 6
- Nationwide Administrators earn 5% on ranges 1 to three, 4% on ranges 4 and 5, 3% on degree 6 and a couple of% on degree 7
- Vice Presidential Administrators earn 5% on ranges 1 to three, 4% on ranges 4 to six and a couple of% on ranges 7 and eight
- Presidential Administrators earn 5% on ranges 1 to three, 4% on ranges 4 to six, 3% on degree 7, 2% on degree 8 and 1% on degree 9
- Nationwide Presidential Administrators and better earn 5% on ranges 1 to three, 4% on ranges 4 to six, 3% on ranges 7 and eight, 2% on degree 9 and 1% on degree 10
Matching Bonus
Senior Director and better IDLife associates earn a Matching Bonus on residual commissions.
The Matching Bonus is paid on as much as 4 Senior Director or greater ranked associates per unilevel workforce leg:
- Senior Administrators earn a 20% match on degree 1, then 10% on the second and 5% on the third Senior Administrators or greater present in a leg
- Govt Administrators earn a 25% match on degree 1, then 15% on the second and 5% on the third and fourth Senior Administrators or greater present in a leg
- Nationwide Administrators earn a 40% match on degree 1, then 20% on the second and third and 15% on the fourth Senior Administrators or greater present in a leg
- Vice Presidential Administrators and better earn a 40% match on degree 1, then 30% on the second and 25% on the third and fourth Senior Administrators or greater present in a leg
Be aware that degree 1 pertains to personally recruited associates. I consider having a personally recruited Senior Director or greater in a leg is required to earn on further Senior Director or greater generations.
International Pool
IDLife takes 2% of company-wide gross sales quantity and locations it into the International Pool.
The International Pool is break up into 5 smaller rank-specific swimming pools as follows:
- Nationwide Administrators obtain a share in a 34% International Pool
- Vice-Presidential Administrators obtain a share in a 26% International Pool
- Presidential Administrators obtain a share in an 18% International Pool
- Nationwide Presidential Administrators obtain a share in a 12% International Pool
- Worldwide Presidential Administrators and better obtain a share in a ten% International Pool
Rank Achievement Bonus
IDLife rewards associates for qualifying at Managing Director and better with the next one-time Rank Achievement Bonuses:
- qualify at Managing Director and obtain $100
- qualify at Senior Director and obtain $250
- qualify at Govt Director and obtain $500
- qualify at Nationwide Director and obtain $1000
- qualify at Vice-Presidential Director and obtain $2000
- qualify at Presidential Director and obtain $4000
Presidential Staff Constructing Bonus
Presidential Administrators earn an annual bonus based mostly on amassed annual GV:
- generate 100,000 annual GV and obtain $1000
- generate 150,000 annual GV and obtain $1500
- generate 200,000 annual GV and obtain $2000
- generate 250,000 annual GV and obtain $2500
- generate 300,000 annual GV and obtain $3000
- generate 400,000 annual GV and obtain $4000
- generate 500,000 annual GV and obtain $5000
- generate 600,000 annual GV and obtain $6000
- generate 750,000 annual GV and obtain $7500
- generate 1,000,000 annual GV and obtain $10,000
Versus the paradox with the PV Annual Bonus, IDLife clarifies the Presidential Staff Constructing Bonus does “not stack”.
Automobile Bonus
Govt Director and better ranked IDLife associates qualify for a month-to-month Automobile Bonus:
- Govt Administrators obtain $300 a month
- Nationwide Administrators obtain $500 a month
- Vice-Presidential Administrators obtain $600 a month
- Presidential Administrators obtain $750 a month
- Nationwide Presidential Administrators obtain $1000 a month
- Worldwide Presidential Administrators obtain $1500 a month
- International Presidential Administrators obtain $2000 a month
Be aware the PV Month-to-month Bonuses can improve the Automobile Bonus by $300 every month (see “PV Month-to-month Bonuses” above).
Incentive Journeys
IDLife’s compensation plan mentions incentive journeys:
You may qualify for journeys in the course of the yr based mostly upon earned factors for particular exercise and being ranked as one of many prime earners.
Factors are awarded to the Enroller for downline’s exercise.
Every introduced IDLife incentive journey seems to have totally different qualification necessities.
Becoming a member of IDLife
IDLife affiliate membership is out there at three value factors:
- Affiliate Product Package – $299.99
- Affiliate Product Package with DNA – $399.99
- Affiliate Product Package Massive Selection Pack – $799.99
- Affiliate Product Package with Detox Field and Burn Field – $799.99
IDLife additionally gives a “Free Membership” possibility, nevertheless that is initially separate to the MLM alternative.
To hitch the MLM alternative, Free Membership IDLife associates need to recruit two associates or generate 500 PV.
IDLife’s compensation plan particulars at $27.49 “premium web site bundle subscription”.
This feels like an ongoing month-to-month price for a fundamental replicated web site to promote IDLife merchandise by. No details about the subscription is offered on IDLife’s web site.
IDLife Conclusion
The primary factor I used to be searching for in updating my analysis into IDLife was the entire “pharmacy however not a pharmacy” advertising angle.
Whereas the overt physician imagery is gone, IDLife’s “well being evaluation” nonetheless represents a survey you would possibly fill out when consulting a physician about your weight-reduction plan and/or dietary wants.
This was an issue in 2014 and stays so. Neither IDLife or its merchandise have FDA approval for any medical situation or illness.
The FDA are very clear on this:
Beneath the FD&C Act, merchandise meant to diagnose, remedy, deal with, mitigate, or forestall illness are medicine and are topic to the necessities that apply to medicine, even when they’re labeled as dietary dietary supplements.
IDLife goes so far as to call one among their vitamin complement bundles a “Diabetes Assist Pack”. And when customers sit down for a well being evaluation, a advertising video that includes Lindsey begins enjoying:
Hello I’m Lindsey and I’m right here that can assist you minimize out the guess work, toss out that cupboard filled with tablet bottles and unlock a brand new basis to your physique’s well being and metabolism.
Along with your very personal individually designed, personalised vitamin and nutrient platform that we name IDNutrition.
In violation of the FD&C Act, IDLife continues to be advertising itself and its dietary supplements as a pharmacy substitute.
Whereas the FDA hasn’t caught up with them but, IDLife has obtained two warnings from the FTC over the previous two years (COVID-19 revenue claims in 2020 and a basic warning in 2021).
I don’t suppose there’s any method round this with out altering IDLife’s whole advertising technique. And let’s face it, this a few years in that’s not going to occur.
It ought to be famous that whereas IDLife and their associates clearly goal folks with medical circumstances, and declare their custom-made plans and merchandise are backed by “scientific research” and “algorithms”, the corporate acknowledges, with respect to precise proof, this counts for nothing.
Are these Vitamin Packs FDA permitted?
Dietary dietary supplements like these Vitamin Packs don’t require FDA approval. All of those Vitamin Packs are manufactured in strict compliance with FDA guidelines, rules and tips.
Vitamin Packs concentrating on medical circumstances most actually want FDA approval. Pretending in any other case is a denial of the FD&C Act. However that’s between IDLife and the FDA.
As a potential buyer, if somebody is pitching you on any of IDLIfe’s merchandise with the ability to assist with any particular medical circumstances or ailments, know that it’s not based mostly on any peer-reviewed research.
You may confirm this your self by asking for proof. At finest you is perhaps given some anecdotal tales as product testimonials (IDLIfe maintains an official testimonials FaceBook group, however it’s marked non-public – go determine).
With respect to due-diligence regarding medical circumstances and well being, anecdotal tales are meaningless.
Shifting on to IDLife’s compensation plan, in 2014 I famous;
The IDLife compensation plan primarily revolves round getting folks to take the ID Vitamin survey, after which committing to a month-to-month spend based mostly on the dietary supplements which can be prescribed.
That’s nonetheless a factor, however it’s taken a backseat to the dietary supplements IDLife’s “Detox Field”. Not less than so far as advertising goes.
Trying again at our 2014 evaluation, IDLife’s compensation plan options are largely the identical however greenback quantities have modified. You’d count on this over eight years so it’s not a priority (Rank Achievement Bonuses seem to have been slashed by 90% although).
Retail incentives and bonuses are nicely fleshed out in IDLIfe’s compensation plan however there are not any retail particular quantity necessities.
PV necessities do improve dramatically as IDLife associates rank up, in order that form of suggests retail gross sales will think about. Shopping for that a lot product every month to rank qualify is clearly not in any other case sustainable.
One factor to be careful for is the 30% low cost advertising hooked up to IDLife affiliate membership. If that’s how somebody has pitched you on IDLife’s MLM alternative, they’re greater than doubtless constructing a product-based pyramid scheme.
For this to work they in all probability haven’t superior too excessive in rank, as once more month-to-month PV necessities turn out to be restrictive (however not unrealistic if potential commissions outweigh the month-to-month spend).
Personally I’d prefer to see IDLife sort out this potential compliance situation with both particular retail quantity necessities or retail buyer necessities alongside recruited associates.
Given the entire pharmacy compliance situation although, I’m not holding my breath.
Lastly there’s Josh Paine coming over from WorldVentures.
Paine’s time at WorldVentures doesn’t imply IDLife is robotically destined to comply with the identical path. Paine bringing over a bunch of former WorldVentures execs although is pause for concern.
WorldVentures was a pyramid scheme. It was a pyramid scheme earlier than Paine was appointed CEO and remained so until the day it collapsed.
The enterprise mannequin was easy: Purchase a month-to-month membership, recruit others who did the identical and fake WorldVentures was producing important income by journey.
Whereas he was comfortable to journey WorldVentures’ wave of recruitment, Paine in the end did a runner eight months earlier than WorldVentures filed for chapter.
WorldVentures’ collapse wasn’t sudden, even on the time Paine deserted ship distributors hadn’t been getting paid for a while.
Paine, who acknowledges corporations solely deliver him in to restore issues, may flip IDLife round. Not less than from a enterprise standpoint.
Taking a extra full image of IDLife, we’ve:
- Josh Paine’s WorldVentures baggage, together with former WorldVentures execs;
- alignment of IDLife’s merchandise with particular medical circumstances and ailments, with out FDA approval;
- compensation particulars hidden from the general public;
- official product testimonials given behind closed doorways;
- no exhausting safeguards towards affiliate autoship recruitment (PV necessities making this restrictive at greater ranks is famous);
- nothing accomplished to handle pseudo-pharmacy issues BehindMLM raised in 2014
There are greater than sufficient crimson flags to firmly charge IDLife’s MLM alternative as “proceed with warning”.
