Jordan Model, the Nike-co-owned footwear and attire line that continues the legacy of basketball star and entrepreneur Michael Jordan, has launched a marketing campaign to encourage youth and have a good time girls athletes.
The mission of Jordan Model, which is likely one of the world’s most profitable footwear manufacturers, focuses on “flight” because it goals to help inventive potential and affect fashion in relation to basketball, performing as a “bridge” between sport and tradition.
This spot, which was launched through the NBA All-Star Weekend in mid-February, is titled “Past” and options each a one-minute edit and a close to three-minute edit because it focuses on the progress of an rising basketball star as she remembers the hurdles and difficulties she has confronted.
