Johnnie Walker newest marketing campaign Stroll Past enriches folks’s lives by including creativity. Nonetheless, this mix will get a Southeast Asian contact by incorporating its avenue tradition.
Often, Asian applauds the West for its avenue tradition. Nonetheless, for the primary time shortly West has built-in fashionable Southeast Asian avenue tradition.
In response to this marketing campaign, “An rising technology of fluid, curious and daring multi-hyphenates are setting their very own agendas of self-expression and utilizing their newly discovered artistic energy to redefine avenue tradition throughout the area.”
A brand new technology of Changemakers in Asia is able to get inspiration from Johnnie Walker’s ” Preserve Strolling ” philosophy. Furthermore, this cultural mix unites established icons from Singapore, the Philippines, and Vietnam. This fashion, the creation of a brand new style paved the way in which to rejoice epic Southeast Asian tradition.
Moreover, this multi-hyphenates pairing up consists of the next avenue tradition expressions;
Epic Hip Hop Meets Drag
Each these types are distinctive of their type however impactful on the viewers. Nonetheless, this Drag-Hop mix is the primary of its variety. Yung Raja collaborates with the queen of drag Salome Blaque to create a brand new dimension of self-expression.
Pop Meets Curler Skating
This fusion comes into motion when Pinoy-popstar James Reid and Manila’s main skate crew, The Skatebomb Ladies, ‘Rhythm and Roll’ mix their type. Bringing an unique show of the artwork, Johnnie Walker expertise and efforts carry women ahead on this dominated male avenue tradition.
When Rap Meets Stand Up
These two mediums are contrasting in nature. Rap is a thriving artwork kind; nevertheless, stand-up comedy is an underrated one. Individuals usually face reluctance in appreciating stand-up comedy.
Nonetheless, breaking this stereotype, rapper 16Typh and comic Phuong Nam make a joint effort to kind ‘Stand-up Cypher’. This partnership of Johnnie Walker and Advantage will launch the movie ‘Rap Meets Stand Up’ in June.
Therefore, this ‘Stroll Past’ sequence will amplify your digital expertise. You’ll get to discover new expertise and artwork types by means of this collaborative output.
Chris Gurney, group artistic director at Advantage APAC, addresses this collaboration, “The collaboration between established icons and up-and-coming trailblazers creates a brand new narrative for self-expression, authenticity, and progress that we consider will encourage and form the way forward for avenue tradition in Southeast Asia.”
