Saatchi & Saatchi has received John Lewis Partnership, together with the eponymous retailer, grocery store Waitrose and John Lewis Monetary Providers.
Saatchi beat Wonderhood Studios and a WPP combo within the pitch. JL spend 14 years at adam&eve, then adam&eveDDB, throughout which period it turned the UK’s most well-known advertiser with its Christmas extravaganzas and a worldwide award-winner. A&E declined to repitch.
JLP says: “Saatchi & Saatchi will develop and produce all of our model campaigns, together with our in style John Lewis Christmas TV advert. Saatchi may even assist subsequent yr’s launch of the brand new JLP model loyalty programme, which can see clients being rewarded extra after they store with John Lewis and Waitrose. The primary marketing campaign is anticipated to be for Waitrose within the autumn.
“In addition to sharp strategic considering and inventive excellence, Saatchi & Saatchi’s tradition, dedication to inclusion and social affect makes them an incredible match for JLP.”
John Lewis is much from the buoyant model it was for many of A&E’s lengthy tenure. New boss Sharon White is grappling with mounting losses and revolting “companions” (employees, who technically personal the mutual) as its manufacturers grapple with inflation.
A&E would be the hardest of acts to observe. A&E was a comparatively small impartial company when it first received John Lewis (Waitrose got here later) and it’s a disgrace in some ways in which Wonderhood, at an identical stage in its growth, didn’t get the chance to indicate what it may do on what stays a flagship account.
