Screenshot from the Library of Congress YouTube video.
The demand for Lizzo to play flutes in historic locations is rising.
The singer, who performed President James Madison’s crystal flute throughout a visit to the Library of Congress final week, acquired an invite to play at Madison’s historic house in Montpelier, Virginia.
Employees there tweeted Monday that they made the invitation to Madison after her Library of Congress efficiency went viral.
“Lizzo Invited to Carry out at James Madison’s House After Taking part in Crystal Flute”@lizzo you have performed the #CrystalFlute, now come go to #JamesMadison‘s house! https://t.co/Chz9zAUZrC through @TMZ @ProfJeffries @soledadobrien @HC_Richardson @jbf1755 @WBattleBaptiste @DaryleWilliams
— Madison’s Montpelier (@JMMontpelier) October 3, 2022
Madison’s flute has a colourful historical past.
Madison first acquired the flute in 1813 from the French flute maker Claude Laurent. It was virtually destroyed in April 1814 by British forces invading the White Home, however the instrument was saved and rescued by Dolly Madison.
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Lizzo had no instant response to the invitation.
Why it issues: The James Madison home is following a public relations growth seen final week by The Library of Congress. These places have efficiently linked a historic flute to a pop star who is understood for enjoying a flute as a part of her performances. It’s a superb option to carry historical past to life for a youthful viewers.
Uber utilizing TikTok to share inspirational tales
Uber bought a TikTok win this week by utilizing energy of storytelling to advertise its Uber Eats service.
The ride-sharing service shared the story of Simon Vasquez, who labored his manner up from a dishwasher to finally grow to be proprietor of Somos Oaxaca in Los Angeles.
“I used to be getting alternatives and saved climbing step-by-step and it gave me the chance to study just a little little bit of every part. That is the one for me,” he stated.
@uber Got here for the tasty OaxacanFood, stayed for an inspiring chat with the proprietor 💚 @SomosOaxaca #ubereats
The video bought 1.9 million views within the first 5 days after publication.
Why it issues: Uber’s TikTok put up is an efficient instance of manufacturers utilizing private tales to advertise the enterprise with out instantly mentioning the model identify. The storytelling brings a face to the restaurant decisions in your telephone. One technical observe on the video: Manufacturers have to be cautious that their captions don’t overlap. Because the Uber put up had each Spanish and English subtitles, they often overlapped, making it tough to learn, although the bilingual visibility is nice.
Twitter and Elon Musk could also be near a deal once more
It seems like talks between Twitter and Tesla CEO Elon Musk are shut once more on a deal for the social media community.
Bloomberg reported Tuesday afternoon {that a} deal is near being carried out after Musk signed off Monday evening on a deal to purchase the social community for $54 a share.
Twitter lastly weighs in: “We acquired the letter from the Musk events which they’ve filed with the SEC. The intention of the Firm is to shut the transaction at $54.20 per share.” – Twitter spokesperson
In different phrases, feels like we bought a deal (once more)
— Kurt Wagner (@KurtWagner8) October 4, 2022
The drama with Twitter’s potential sale to Tesla proprietor Elon Musk reads like a cleaning soap opera script. Keep watch over the most recent developments, however we gained’t imagine {that a} deal is formally carried out after we see the ultimate particulars and know each side agree. That hasn’t occurred as of Wednesday morning.
Research tracks manufacturers utilizing Latina influencers
A brand new examine reveals an increase in the usage of Latina influencers by firms, however issues stay about illustration.
SocialPubli found of their examine of 118 Latina influencers:
- Two-thirds of Latina influencers really feel underrepresented in influencer advertising and marketing campaigns.
- Over half of Latina influencers (53.4%) don’t assume they’re paid pretty for his or her influencer work, and 60.7% imagine their ethnicity impacts the charges they’re provided for influencer campaigns.
- 98.3% of Latina influencers think about a model’s dedication to range and inclusion when deciding whether or not to collaborate with them.
- Near 60% of Latina influencers surveyed are full-time content material creators, and about 20% of Latina influencers surveyed earn greater than $50,000 from their influencer advertising and marketing work.
“As extra manufacturers search to authentically join with the Hispanic shopper, it’s vital to handle this sentiment amongst Latina influencers and the necessity for extra visibility and illustration. Latinos usually are not solely America’s second fastest-growing minority group, additionally they boast the best price of entrepreneurship of any race within the U.S.,” stated Ismael El-Qudsi, CEO of SocialPubli.
Why it issues: It’s good to see firms be aware of range and inclusion when speaking their services and products. It solely is sensible to signify the viewers you might be reaching out to in advertising and marketing campaigns. Nonetheless, influencers of colour have to be handled the identical as their counterparts. The examine brings up professional issues that manufacturers must act on to attain true range and inclusion efforts.
Instagram permitting a number of hyperlinks on person bios
Instagram is testing a characteristic which might enable customers so as to add a number of hyperlinks to their bios.
A number of of the checks included a drop-down characteristic the place customers can add hyperlinks to their bio.
No particular rollout date has been introduced..
Why it issues: Added hyperlinks on Instagram bios will give communicators extra choices to share totally different components of the model’s story instantly on the social community with out having to make use of a third-party service. That comfort makes the app extra enticing to customers.
Chris Pugh is a employees author for PR Each day. Observe him on Twitter and LinkedIn. Ship story concepts to ChrisP@Ragan.com.
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