At Vevo’s NewFront presentation on Thursday, the corporate supplied new bells and whistles with out deviating removed from the pitch it’s been making to advertisers for a number of years now: Vevo is a high-reach, brand-safe supply of linked TV stock.
The occasion, held at Sony Corridor in New York, featured Latin music artist J Balvin because the headliner. Balvin carried out an as-yet-unreleased music along with a number of hits.
Vevo touted itself as the biggest FAST (free, ad-supported) community within the U.S. and sought to distinguish itself from different CTV choices, noting that it isn’t constrained by subscription calls for. For instance, the corporate highlighted that two of Taylor Swift’s music movies, which stay on the platform, obtained extra views than many TV staples corresponding to Bachelor in Paradise.
“Music movies have been made for the tv display screen and deserve that pedestal,” mentioned Rob Christensen, svp of U.S. gross sales and international distribution. He added that Vevo has a library of greater than 800,000 music movies and premieres greater than 15 music movies per week.
Vevo additionally utilized the presentation to unveil new distribution channels, programming lineups and knowledge choices that complement current options.
The music video streaming platform, owned by Common Music Group and Sony Music Leisure, will now be distributed through Philo, rounding out its variety of distribution companions to over 30.
Vevo is increasing its roster of programmed FAST channels, including Vevo Alt & Indie, Vevo Dance & Digital and Vevo 2010s. As well as, the streamer is debuting Vevo Options, a thematic channel that rotates between cultural channels and holidays, corresponding to Black Historical past Month, Ladies’s Historical past Month, July 4th and Halloween.
The corporate reported that FAST channels elevated its viewers by 25% final 12 months.
As well as, Vevo is augmenting its knowledge choices. Vevo Intelligence beforehand drew from music and lyric knowledge to pair an advert with essentially the most related music video however now’s utilizing proprietary visible knowledge, previous campaigns and industrywide benchmarks to additional enhance relevance.
Lastly, in the one new product launch of the occasion, Vevo launched a branded content material studio known as On Set, which is presently in improvement.
Vevo was based in 2009 and was initially related to YouTube. Since then, it has advanced its focus to CTV: 50% of Vevo’s income got here from CTV in 2022, in comparison with simply 4% in 2020.
