If it weren’t for the skate park and the water bottle, this spot for Mondelez’ Dairylea by VCCP may have been made within the 70s, which may be very acceptable for a processed cheese advert.
The carefree, adult-free, phone-free world is a strong trope, additionally efficiently revisited in BBH’s 2013 Robinson’s advert exhibiting a father and son as childhood buddies.
Ria Rianti, senior model supervisor at Mondelez Worldwide stated: “Dairylea is made for moments of freedom, within the palms of curious, little children. Somewhat piece of independence which evokes the true which means of childhood, ‘Set them free with Dairylea’ showcases the pure magic of youngsters simply being children.”
Good to see that VCCP, presently battling Leo Burnett within the remaining spherical of the pitch for Nationwide Lottery operator Allwyn, remains to be placing vitality into the inventive work. This spot isn’t radical, nevertheless it’s price pausing to take pleasure in.
MAA inventive scale: 8
