Following The AA’s launch of the “It’s Okay, I’m With The AA” marketing campaign, the model has returned with its latest part that includes Ryu and Ken from Road Fighter. The marketing campaign comes after the well timed launch of Road Fighter 6 just some months in the past, with the advert featured on social media and DOOH touchpoints.
Based mostly on the bonus stage scene from the sport’s second instalment, Ryu and Ken are seen pulverising a automobile to a wreck. Because the duo obtain their mission and a narrator congratulates them, a non-Road Fighter character seems at his demolished automobile.
Regardless of the sorry state of his automobile, “It’s Okay, I’m With The AA” says large, daring, black letters throughout a yellow background. The juxtaposition conveys the message that even when your automobile will get KO-ed, drivers can all the time depend on The AA.
DOOH belongings for the advert marketing campaign had been distributed by The Gate Worldwide, showing in UK places with excessive foot visitors. These embody main British cities like London, Liverpool, Manchester, Nottingham, and Studying.
With the inclusion of Road Fighter, the marketing campaign takes on a inventive, retro twist that sparks nostalgia in long-time players. Since its sixth and latest launch in June, the sport has bought over 2 million copies, thus sustaining its place as a traditional treasure.
Throwbacks to nostalgic popular culture icons have lengthy been a profitable promoting tactic, bringing familiarity and a way of consolation to the current. Moreover The AA’s Road Fighter function, different latest examples embody NSYNC member JC Chasez’s Meow Combine commercial, Allbirds’ vintage-inspired coach, and even Marc Jacobs’ enterprise into vibrant hair dyes – all harking back to the ‘90s.
