Bing Locations is a neighborhood enterprise itemizing service supplied by Microsoft’s search engine, Bing. It permits companies to create a profile with their fundamental data, resembling identify, deal with, telephone quantity, web site, enterprise hours, and pictures in order that potential clients can discover them simply on Bing’s search outcomes, maps, and different companies.
Bing’s search outcomes provide a map pack identical to Google’s SERP with the power to zoom in and examine the companies closest to you.
Bing and Contextual AI
Whereas Bing had fairly a small market share of the search engine market (presently underneath 7%), the funding and integration of ChatGPT’s contextual AI know-how could drive much more adoption of the search engine… particularly if Google is lagging behind with an identical expertise. There’s little doubt in my thoughts that developments in AI are going to noticeably disrupt the search engine market.
Even with its present small market share, Bing nonetheless interprets to hundreds of thousands of customers who may doubtlessly discover your corporation via Bing Locations.
Together with the brand new AI built-in, different options of Bing Locations embody:
- Verification: Bing Locations requires companies to confirm their itemizing via a telephone name, e mail, or postcard to make sure accuracy and authenticity.
- A number of places administration: Companies can handle a number of places from a single dashboard, making it simpler to replace and preserve their listings.
- Critiques administration: Companies can reply to buyer evaluations, monitor their rankings, and enhance their repute (and visibility).
- Native search adverts: Bing Locations additionally provides native search adverts that permit companies to advertise their itemizing and attain a wider viewers.
- Integration with different Microsoft merchandise: Bing Locations integrates with different Microsoft merchandise resembling Workplace 365, Home windows 10, and LinkedIn to assist companies handle their on-line presence extra successfully.
- Cell App: The Bing Locations cell app permits enterprise house owners to handle their listings on-the-go. With the app, companies can replace their enterprise data, add pictures, reply to buyer evaluations, and monitor their efficiency from their cell system.
However the perfect characteristic that you could be not concentrate on is Bing Locations integration with Google Enterprise! You’ll be able to even synchronize the 2 platforms so that you just don’t have to handle two totally different channels.
Google Enterprise Profile Synchronization
Whenever you register with Bing Locations, you’re instantly delivered to a display screen that lets you merely import your Google Enterprise listings in Bing! Simply add them, replace your classes, and also you’re stay. I did discover the classes and hierarchy was missing. For instance, there have been no classes for enterprise consultants or software program corporations… form of unusual.
Companies ought to publish on Bing Locations as a result of it could actually assist them enhance their on-line visibility and entice extra native clients. By having a verified and full profile on Bing Locations, companies can enhance their SEO (web optimization) and seem greater in Bing’s search outcomes for related queries.
Moreover, Bing Locations offers helpful insights and analytics to assist companies monitor their efficiency and perceive their viewers higher.
