The UK’s IPA company commerce physique is devoting the week to selling the efficacy of promoting – VCCP has already received its Effectiveness Awards Grand Prix for its work for Cadburys over 4 years – and now it’s introduced its different winners. together with adam&eveDDB as Effectiveness Firm of the 12 months and OMD Group as Community of the 12 months.
Different particular prizes have been:
The Channon Prize for Greatest New Studying
Tesco by BBH and Mediacom – From serving consumers to serving the nation
Greatest B2B
Pergraphica, Mondi by True – From pushing paper to pulling on heartstrings
Greatest Demonstration of Function (for-profit)
Cadbury, Mondelez by VCCP – Cadbury – “There’s a glass & a half in everybody” How intrinsic goal can rework a model’s fortunes
Greatest Demonstration of Function (not-for-profit)
SickKids Basis by Cossette – Delivering transformational development. SickKids versus the best challenges in youngster well being
Greatest Small Price range
Sandy Hook Promise by BBDO NY – Again-to-school necessities
The President’s Prize for Behavioural Change
ITV and VegPower by adam&eveDDB – “Eat them to defeat them” by ITV and VegPower: How a giant, foolish concept solved a giant, major problem
The Broadbent Prize for Greatest Dedication to Effectiveness
McDonald’s (Leo Burnett)
All very estimable little question (though one may doubt that ITV and VegPower have really solved a “large, major problem” like getting youngsters to eat greens) however, wanting down this record, it’s arduous to see an important advert wherever apart from BBDO’s ‘Sandy Hook Promise.’
Function, after all, has taken over the advert world (as, clearly, has digital) and it’s arduous now to win a gong for something that doesn’t purport to make the world a greater place. These awards go to lengthy and really detailed submissions and that’s arduous to do in the event you suppose you simply have a genius advert though there have been exceptions – Fosters from A&E again within the day.
Good to see McDonald’s and Leo Burnett recognised anyway.
